Boxing Day due to be the next big property search event

boxing day go image

According to Rightmove there was a 200% spike in traffic between Boxing Day and 2nd January in 2018, suggesting an uplift in house buyer searches online on Boxing Day. This  is why McCarthy Holden are offering a special incentive to join the next big event in property.

Boxing Day Go Event

During November and December all a would-be house seller has to do is instruct McCarthy Holden to offer their property for sale from Boxing Day.

You can indulge in all of the traditional Boxing Day activities, happy in the knowledge that house buyers are tapping on mobile devices searching for the right property and, who knows, your house could be top of their list for viewing in the New Year.

Many of our clients have already asked to go live on the Boxing Day Go property launch, so if you are contemplating a house move in 2019 then go to our home page and click on valuation, for a free property appraisal and discover the benefits of being part of the no sale no fee and no obligation Boxing Day Go property event.

More Buyers and Tenants See Property Video Marketing

It is widely believed that video content in online marketing will increase the number of views of a product, or in this case a property, by up to 25%.

Today, the video revolution has well and truly arrived with 80% of internet users stating that they remember watching a video and its content for at least 30 days, and with 100 million internet users watching online video each and every day.

sold in 2018 using professional video, which was viewed 544 times

So it’s perhaps not surprising that in 2018 McCarthy Holden sold or let fine homes, against the backdrop of a challenging market especially in the £1.5m. to £4m. sector. Some of the fine homes we showcased are shown in this article.

With property searching more likely than not starting on a mobile phone, video content is a must have part of the property marketing mix.

Here at McCarthy Holden we make sure we film, promote and market a property to the broadest possible audience. From thirty second preview videos for use on our web site and social media, through to our big production four minute videos with professional presenters we ensure that our clients will get noticed with more clicks and engagement online.

sold in 2018 using professional video, which was viewed 522 times

Its a fact that people who have seen a video of a clients house, and then come for a viewing are far more likely to make an offer than people who have only seen standard information on Rightmove or Primelocation for example.

sold in Fleet, Hampshire using professional video, which was viewed 454 times

Every picture tells a story and we can now showcase more features about quality property than ever before. With the use of broadcast quality filming, professional presenters and editing with music etc., we produce informative property video tours designed to make our clients property stand out and be noticed above all others.

Creating professional video content is normally done by johnjoe.co.uk, and the photograph, video capture and editing take three tays to complete.

let in 2018 using professional video, which was viewed 935 times.

If you are selling or letting a property and would like the benefits of professional video marketing, then go to our home page and click on valuation for a free no obligation property appraisal.

Historic Mill House – Sale agreed November 2018

Let in the £7,000 to £10,000 p.c.m. sector, using preview video tour

House of Horrors at number 10 so what next for the house market

image of Mrs May behind doors

High drama and high stakes on the political and Brexit front have set the scene for more uncertainty, so how will this impact on the domestic residential property market?

With the imminent prospect of a challenge to Theresa May’s leadership, the resignation of Cabinet ministers including Brexit Secretary Dominic Raab, seemingly no prospect of the draft Brexit agreement being passed by Parliament and the increased likelihood of a harder Brexit, there is now in place a wide range of serious uncertainty factors rarely seen conspiring at around the same time. Furthermore, with Mrs Mays party in revolt and many of her colleagues departing we don’t know yet, if a General Election is also around the corner.

One certainty

One thing that is certain, is that uncertainty impacts on the property market especially around the times of a General Election or a Referendum. How this uncertainty works its way into tangible outcomes is not straightforward and varies in different house price sectors of the property market.

In the short term, house buyers generally will be more cautious and slower in their decision making, and the impact on prices will mean large house price gains are gone for a while. This doesn’t mean house prices will fall, because buyer demand remains steady and employment levels are excellent. There is the prospect of a flat market in respect of price rises, however discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. House sellers will sell successfully in today’s market, but they can’t expect a fancy or inflated price and must engage with the reality that over pricing will fail in a market where buyers are cautious.

Different sectors, different outcomes

Different market sectors will have different outcomes in the forthcoming months ahead. Buying decisions on property sales from around £250,000 to £1.5m. are mostly made by very localised factors such as schooling, access to work and general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings). Decisions around such matters of day to day life will continue to be made by house buyers against the backdrop of political uncertainty, so house sales will be maintained at the current level with price sensitivity being the watchword.

Further up the property price sector, and especially in the £2.0m. to £6.0m range house buyers will be more influenced by global and political factors so we could see further negative price impacts in this sector. It’s perhaps no surprise that in 2018 we saw a significant uplift in house rentals in the £6,000 to £8,000 p.c.m. sector, driven by future potential house buyers who have decided to retreat into the luxury rental market and watch for when the top end house sales market starts to recover. Such recovery could be a year or so away, but one thing is for sure, all markets when they rebound from a low come back with a sharp and fast uptake. Savvy top end buyers know this and are playing a waiting game, or taking care of business now by buying at extremely competitive levels.

Respond with investment, no time for the faint hearted

Check out what McCarthy Holden are doing to maximise selling and letting opportunities for clients between Christmas and New Year. If you would like and up to date market no obligation valuation, go to our home page and click in valuation.

The Christmas and New Year 2019 magazine In The Country & Town

House hunting starts between Christmas and New Year

The Christmas and New Year 2019 magazine In The Country & Town

The time between Christmas and New Year is a time for people to relax, read magazines and it’s when people start house hunting. So having a property featured in the lifestyle and property magazine In The Country and Town, could be a smart move for house sellers and landlords alike.

Over Christmas and New Year people take time out to relax and indulge in the pleasure of reading magazines, so a special edition of In The Country and Town is being distributed over the festive season.

If you are thinking of selling or letting a property, this is the ideal opportunity to get the attention of buyers and kick start your plans to move house in early 2019.

A lifestyle and property magazine with reach

This leading lifestyle and property magazine reaches thousands of buyers, search agents and tenants from London to Beijing, all of whom will receive the ‘In The Country and Town’ magazine in time for Christmas and New Year 2019.

The Opportunity for house sellers to appear in this magazine, without obligation or cost unless the property is sold or let is a big appeal.

The real story of this successful magazine is that it brings new buyers to the market, many of whom are not actively in the market looking around agents or property portals, hence the reason we tag the magazine name with ‘Creating the inspiration to move.’

Does it work?

This quality magazine is showcasing wonderful content from stunning properties, to celebrity chefs and motoring features, great interior design, market insight, politics and gardening. So, does it work?

Thousands of copies of each issue are distributed by Royal Mail and many more by direct distribution. Looking back on previous issues, there are many examples of properties which were sold directly from this magazine, despite these properties already being on the open market on property portals such as Rightmove. So yes this old fashioned print marketing can work and in many cases outperformed the digital property portals such as Rightmove. Take a look at this example.

farm sold
The house above sold as a result of the successful buyer picking up a copy of the magazine in a railway carriage travelling from Waterloo to Fleet

How to advertise without obligation or cost

So in summary, if you are thinking of selling or renting a fine home then don’t just focus on digital marketing but in addition think about the role of quality print. Fortunately at McCarthy Holden we are leaders in digital and video marketing as well as professional print.

Without obligation or cost, unless McCarthy Holden sell or let your property, you can have your property promoted in our property magazine. You simply give McCarthy Holden the instruction to promote your property in the next issue of In The Country & Town and online also – all on a no sale no fee basis.

Then sit back and let the power of high-end professional print and digital marketing go to work.

The pages will be filled with property, features and advertising on a first come first serve basis, so contact your nearest McCarthy Holden branch for details and if required a free no obligation valuation.

Who knows, early 2019 could be a Happy New Year for some house vendors and landlords!

magazine photos

Rental Boost £7,000 to £10,000 p.c.m.

Uplift in activity for high end rentals outside of London

High end rental property

During 2018 there has been a notable uplift in activity for high end rentals outside of London, especially from our perspective on the Berkshire / Hampshire borders.

Recent properties taken to the rental market in the £7,000 to £10,000 p.c.m. sector have seen rental offers from multiple tenants, so what’s driving this demand?

With residential house sales sub £2.0m. seemingly trading well as we approach the close of 2018, the over £2.0m. sector is still on the quiet side, with a number of high end house buyers deciding to pop into a property rental for the next year or so, using the stamp duty funds they would have allocated on a property purchase around £2.0m. or more, to pay for the property rental instead of going into the Government coffers by way of stamp duty (about £154,000 at £2.0m. and £274,000 at £3.0m.).

Take the property shown above, which is a typical example of a fine home that recently went to the rental market and discovered interest and offers from multiple potential tenants.

The medium term outlook for top end rentals is positive, and for home owners selling in the £2.0m. to £5.0m. sector there could be good news post Brexit, because the level of hot buyers in rental property looking to exit and buy will be at a good level.

The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.

Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this and are taking care of business now. The hot houses sales market post Brexit could be the £2m. to £5m. sector. In the meantime home owners with such luxury property, in prime real estate areas such as Finchampstead in Berkshire, can take time out from selling and enjoy some extra dividends in the rental market.

If you would like to know more about the market for rental property in the £7,000 to £10,000 p.c.m. sector, do email Nicola Bremner nbremner@mccarthyholden.co.uk

Nicola Bremner Residential Lettings Director
Nicola Bremner M.A.R.L.A. - Director McCarthy Holden

Considering a village life for retirement? Look no further than Hartley Wintney

Voted ‘Best Place to Live’ for 5 consecutive years, Hartley Wintney is the jewel in the crown for village life, with an active community and easy connections for travelling.

For anyone looking for a place to retire, Hartley Wintney has to be worth further exploration..

duck pond in Hartley Wintney photo copyright John Joe Photography
Photo of Hartley Wintney duck pond - picture copyright John Joe Photography and Video Production

This oversized village features five greens, two delightful duck ponds, an attractive High Street lined with period buildings, mostly dating from the 18th and 19th centuries when Hartley Wintney grew as a coaching stop on the London Road (aka A30), plus a scattering of barns, cottages and farmhouses from the 17th century.

High Street in Hartley Wintney photo copyright John Joe Photography
Photo of Hartley Wintney high street - picture copyright John Joe Photography and Video Production

Over time, the High Street has developed into a highly browsable shopping destination with a selection of fashion and interiors boutiques, galleries and antique shops. The recent addition of William Dyers amazing delicatessen offering everything from luxury cuts to a frozen dinner party has completed the luxury treats.

From a more practical and useful side, the  Whitewater Health doctors surgery is tucked just off the High Street and the village also offers a dentist and opticians.

duck pond in Hartley Wintney photo copyright Alamy
Photo of Hartley Wintney cricket green - picture copyright John Joe Photography and Video Production

The community is incredibly active and offers something for everyone, from cinema nights and plays at the Victoria and Jubilee Hall to plant sales and crafting with the local Womens Institute to the highly regarded Hartley Wintney Golf Club tucked just off the end of the High Street. One of the main focus areas of the village is Hartley Wintney Cricket Club, with their pitch just behind the High Street and with the obligatory pub next door.

Culturally, Hartley Wintney offers unlikely musical experiences – ranging from the sublime to the ridiculously fun. The former is the highly regarded opera season at West Green House; an 18th century country house known worldwide for its gardens. The latter is Lowde Fest at Hazeley Bottom: 11 hours’ non-stop live, food market and funfair.

Hartley Wintney photo copyright John Joe Photography
Photo of Hartley Wintney - picture copyright John Joe Photography and Video Production

There are a number of purpose built retirement schemes, all within easy access to the High Street and amenities and at a range of price points and size to suit different needs. To find out more please call the Hartley Wintney office on 01252 842100 to find out more.

Phil Spencer shares 5 questions all buyers should ask when house hunting

As a survey reveals many buyers wish they'd known more about their property, TV's Phil Spencer shares his expert tips.

Phil Spencer home buyer questions

Buying a property can be a very lengthy process with lots of back and forth – but many buyers still end up wishing they’d found out just a few more crucial details before the deal was finalised.

California Shutters (californiashutters.co.uk) recently asked 1000 UK homeowners what they most wished they’d known about before purchasing their property: Competition for parking spaces came out tops (20%), followed by noisy neighbours (19%), high renovation costs (13%) and traffic noise (11%).

Oliver Robertson at California Shutters comments: “With all the challenges and decisions to be made when finding and choosing a new home, it’s easy to forget about the little things that will impact on your home life day to day. Whilst our survey shows most movers have a good awareness of problems like damp and pests prior to moving in to a new home, they can still be caught off guard by other things such as having to fight for parking spaces or deal with noise from next door or traffic from the road.”

Phil Spencer home buyer questions

A similar survey of first-time buyers, by My Home Move Conveyancing, found that the level of work needed on the property was the most common thing buyers wished they’d been better informed about. How much this work would cost came out second.

“Aside from the cost of moving, making first-time buyers aware of the practical decisions they need to make when buying their first home will give them a better chance of being able to play the ‘property game’ long-term and benefit from being a homeowner,” says My Home Move Conveyancing CEO, Doug Crawford. “Our advice, and the advice of people that have already learnt these lessons, is to consider questions such as whether the property will increase in value, whether expensive DIY work is needed or whether your mortgage arrangement is going to work long-term.”

TV property guru Phil Spencer, who recently launched the advice site for buyers MoveIQ, agrees that as well as the ‘big’ questions, the ‘small’ things should not be overlooked. “Buying a home is always a mixture of heart and head. Your first impression as you walk through the door is crucial to your decision, but so too are many other less obvious factors,” says Spencer.

“It’s essential that you do your homework, or you risk being blinded by emotion during the purchase. Even worse, you could end up with expensive problems down the line. Asking the right questions before, during or after that first viewing can make the difference between identifying the perfect home and having an unwanted surprise after you’ve committed to buying.”

Phil Spencer home buyer questions

So what questions should you be asking? Here, Spencer, who certainly knows a thing or two about house-hunting, shares his top five…

1. How long has the property been on the market?

“This should be one of your first questions,” says Spencer. “The average time it takes to sell a home in the UK is two to three months, according to the Government. So, if the property has been on the market for considerably longer, it may have an issue that is stopping it selling, beyond just being priced too highly. But you’ll need to get your detective hat on to find out what it is.

“One red flag to look out for would be if the current owners have lived there for an unusually short period of time. There is usually a reason behind a seller trying to get shot of a property after a short period. You’ll need to push the agent or sellers for clues: Is there a nuisance neighbour, what are crime levels like in the area, how busy are the roads and how much does the property cost to run (utility bills, council tax etc)?”

2. Is the property in a conservation area?

“If you are drawn to the history and charm of older homes, bear in mind that your scope for making changes to such a property could be severely limited,” says Spencer. “Specific rules about what you can and cannot do to the property will vary from local authority to local authority. Some may prohibit you from making changes to metal railings, windows, trees and even the colour of the front door. So, if your heart is set on a house with history but you’ve got an eye on modernisation, make sure to ask about anything that might block your plans.”

Phil Spencer checklist

3. Is the property a freehold or a leasehold?

“There are pros and cons to both freehold and leasehold properties. As a leaseholder, you will have to pay annual fees to the owner of the freehold, from ground rent to maintenance charges. These can fluctuate over time, so make sure that when you’re budgeting you factor in the possibility that ground rent will increase or maintenance charges could spike if the building needs major repairs,” says Spencer.

“By contrast, if you buy a freehold property there’s no ground rent to worry about, but you will be responsible for everything, including the roof and the maintenance of the structure. It’s important to get a detailed survey that will flag up any issues that need urgent – or expensive – repair.

4. Are there any pending planning applications that might impact me?

“This is a quick bit research you could carry out before actually viewing your prospective home. Nearly all local authorities have a planning portal on their website that allows you to view any previous or pending planning applications. If, for example, you were considering buying a home close to agricultural land, it might be a good idea to check whether the friendly farmer next door has just submitted a planning application for a new pig-rearing facility!”

5. Has the seller made any changes to the property?

“If changes have been made recently – especially structural ones – you need to know so you can ask the seller for any relevant documents, receipts or guarantee certificates. Equally if the seller has spent money doing the place up, they will have raised the asking price accordingly – so you need to make a judgement on whether the premium is justified. One other question I always ask a seller which can prove revealing is, ‘If you were staying, what other improvements would you make?'”

 

Summer and Autumn Sold Rush For House Sales

sold board outside property

Will 2018 end well for house sales?

During the first six months of 2018 the level of house sales across the UK were running at a fairly poor level, but now the second half of 2018 is bouncing back with house sales on the up again.

Property sale agreed in Fleet by McCarthy Holden
A quick sale was recently agreed on this £1.85m. guided property in the Blue Triangle Fleet

When we say house sales are on the up, we are talking about house sale volumes not prices.

The market in residential sales remains very price sensitive, which is why discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.

Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this so are active in the market now.

Property sold in Odiham by McCarthy Holden
This cottage in Odiham was snapped up and exchanged when guided £850,000

A turning point this Summer and Autumn

Summer and Autumn trading results on house sales are showing high levels of properties going through to exchange of contracts and new sales being agreed quickly if the price and marketing combination is right.

Take this property below, which had offers within ten days of going to the market with professional video marketing and an eye catching price.

House sales exchanges have been increasing with examples across the price ranges, with the exception of the still soft £2.5 plus market which will no doubt catch up in due course.

There have been encouraging sales just under £2.0m. such as the example below.

Property sold in Finchampstead by McCarthy Holden
Sold (exchanged) just under £2.0m. in Finchampstead, Berkshire

Tragedy comedy or soft landing

We are of course reminded of the phrase All’s well that ends well, which is a title from a play by William Shakespeare, thought not to be neatly classified as tragedy or comedy. Lets hope for the residential house market its neither and 2018 ends well for house sales.

If you are looking ahead to a house sale in 2019, why not ask for a free no obligation valuation for McCarthy Holden.

Property Preview and First Look At This Hampshire Home

Mattingley, Hampshire

We are pleased to provide this video and photographic preview of a wonderful property, which is about to be placed on the open market at an estimated guide of £1.550m.

Located in the delightful hamlet of Mattingley on the outskirts of Hartley Wintney, this is a significant property which provides around 3,700 sq. ft. of luxurious space.

Take a look at the video above and enjoy a tour of the property and local area, we think you will be impressed.

Early viewings before going to the open market will be possible, so if you are tempted to view please contact our Hartley Wintney branch on 01252 842100.

There will be many photographs and insights available soon, but in the meantime here are a few images courtesy of johnjoe.co.uk

And if you are selling or letting a luxury home, discover the benefits of professional video marketing.

property for sale in Mattingley Hampshire
Approached over a long tree fringed track - in a prime location
reception hall of property for sale in Mattingley Hampshire
The stunning reception hall is impressive
luxury Kitchen of property for sale in Mattingley Hampshire
The vast kitchen breakfast room with garden or family room beyond is a fine feature
living room of property for sale in Mattingley Hampshire
The elegant living room
Master bedroom of property for sale in Mattingley Hampshire
The Master Bedroom
luxury en suite of property for sale in Mattingley Hampshire
Exquisite luxury en-suite to the master bedroom

Brexit Uncertainty Brings Uplift In Top End House Rentals

Uncertainty around Brexit driving buyers to rent instead of buy

There is an unexpected short term boost in the higher end of the residential rental market going on right now, because of austere house purchase stamp duty levels and Brexit uncertainty.

A number of high end house buyers are deciding to pop into a property rental for the next year or so, using the stamp duty funds they would have allocate on a property purchase around £2.0m. or more, to pay for the property rental instead of going into the Government coffers by way of stamp duty (about £154,000 at £2.0m. and £274,000 at £3.0m.).

The property above has been placed on the rental market today at £6,000 p.c.m.. This is an example of a luxury house in Berkshire which will attract interest from tenants wishing to live near say Wellington College, Reading and Wokingham yet have easy access to London. The video production and photography by johnjoe.co.uk will no doubt enable a quick uptake in tenant enquiries.

The medium term outlook for top end rentals is good, and for house sales over £2.0m. there could be good new post Brexit because the level of hot buyers in rental looking to buy will be at a good level.

The market insight is that the first half of 2018 saw one of the poorest levels of house sale transactions for some time, however, right now, discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.

Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this and are taking care of business now.

Another example of positive movement in the rental sector £5,000 to £8,000 p.c.m. is the property shown below, which was recently snapped up by a tenant on a guide of £7,995 p.c.m. So, if you are a landlord looking for an agent to manage and rent a luxury property then go to mccarthyholden.co.uk

High end property rentals boost for estate agent McCarthy Holden

Perk Up Your Patio With Autumn Pots Of Colour

As the new season approaches, plant some pretty pots to brighten the scene. Hannah Stephenson digs up top tips.

patio pots

As pots of tired summer bedding are tipped onto the compost heap to make way for autumn and winter flowers, there are certain things you should do now to ensure your container plants for the cooler months get off to a good start. Here’s our step-by-step guide…

1. Provide good drainage

Once you’ve emptied your pots of summer bedding and given the containers a good clean, line the base of your pots with crocks from broken terracotta pots or bits of polystyrene that your new bedding comes in, to make sure you have ample drainage for new autumn and winter bedding.

As autumn rains come, if your pots are exposed to the elements, the roots of your plants can become too wet if you don’t include sufficient drainage when you plant them up.

Mix a handful of sharp stone or grit into the fresh compost to help drainage and stand your pots on feet, so the moisture doesn’t come up through the pot and soak the roots from below.

2. Fill pots well

Unlike summer bedding, which grows rapidly to cover the whole area of the pot, winter bedding is slower to make an impact – so it’s best to plant winter bedding closer together in tubs, troughs and hanging baskets.

They won’t have as much growing time as summer plants had to make their mark, so don’t penny-pinch on the amount you buy.

3. Don’t over-water

Winter-flowering pansies and other bedding won’t need as much water as your summer annuals did, so don’t mix water-retaining granules into the fresh compost, or you’ll end up with rotten roots and wilted plants.

watering can

4. Shelter containers

If you have planted up pots with spring bulbs, violas and pansies, put them in a sheltered spot – say under a porch or cold greenhouse when the winter weather is at its worst – but make sure they get maximum light so they can benefit from even weaker sunshine.

As the weather gets cooler, protect plants by grouping containers and moving them closer to the wall to keep off wind and rain.

5. Choose plants wisely

Some bedding only appears in the autumn, including dwarf Michaelmas daisies, pot chrysanthemums and miniature cyclamen, while orange-berried winter cherries and ornamental kales appear slightly later on in the season. All can be put to good use in a container and enhanced with evergreen foliage plants.

Garden centres will now be awash with autumn and winter bedding, including pansies and violas, wallflowers, dianthus and cyclamen. Use a showstopper as the centre plant and then use trailers, such as creeping Jenny or ivy, around the outside of your pots, filling the gaps with pretty violas and pansies.

flower pot

So, if your are looking for a property with a great patio and extensive grounds with far reaching views, then take a look at this Hampshire property.

Bank of England Warns of No-Deal Brexit House Price Crash

Property Hampshire Warning Bank of England
Governor of the Bank of England Dr Mark Carney leaving Downing Street, London yesterday, following a Cabinet meeting.

Was this a forecast?

The Governor of the Bank of England has warned ministers that house prices could crash by more than a third in the event of a disorderly, no-deal Brexit, according to a report by Gavin Cordon, Press Association Whitehall Editor.

Yesterday, Mark Carney briefed Theresa May and senior ministers on the Bank’s planning for a “cliff edge” break with the EU at a special Cabinet meeting on Thursday to review the Government’s no-deal preparations.

It is understood he warned house prices could fall by up to 35% over three years in a worst case scenario, as sterling plummeted and the Bank was forced to push up interest rates.

“What could be lost in the alarmist headline is that Carney wasn’t making a forecast,” says John Holden Chairman of McCarthy Holden.

We’ve been here before

“And hang on, haven’t we been here before?” Holden continues.

Back in May 2016, the then Chancellor of the Exchequer George Osborne warned that following a leave vote house prices would drop by 18%. Around the same time US President Barack Obama said Britain would go to the “back of the queue” for trade deals with the US if it votes to leave the European Union.

“So again today we read headlines which could damage confidence further in both the wider economy and the UK residential property market.” continues Holden.

Understanding the context

Fortunately, some leading economists have stepped up and put Mr Carney’s comments in a framework of context.

Take BBC’s economic editor Kamal Ahmed, who stated today that it appears that the Governor wasn’t providing the Cabinet with a forecast of what the Bank believes would happen in the event of a no-deal Brexit. He was briefing the Cabinet on what preparations the Bank was making if that does happen, including last November’s stress test.

It was not a forecast.

It was an apocalyptic test where the Bank deliberately sets the parameters beyond what might reasonably be expected to occur. The major banks all passed the test, giving reassurance that the financial system can cope with whatever happens next year.

The Governor believes that a ‘no-deal’ scenario would be bad for the economy. But not as bad as the headlines today which are based on a doomsday scenario that is not actually forecast to happen.

The market insight from John Holden is  that “On the shop floor at McCarthy Holden the first half of 2018 saw one of the poorest levels of house sale transactions for some time, however, since July positivity was in the wings because house buyers began surfacing again with intent.”

“Right now, discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.”

“Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this and are taking care of business now” concludes Holden.

John Holden - Chairman McCarthy Holden

Below are samples of fine homes that have SOLD (exchanged or completed) during 2018

Print marketing, they say it’s all over

Discover the beauty and benefits of quality print

When it comes to print marketing, some say it’s all over but we challenge that view and back up our view with investment in print marketing and tangible evidence of results.

In this digital age it is very easy to dismiss the power of quality print marketing, and when it comes to the thousands of pounds we spend on producing the lifestyle and property magazine In The Country and Town the doubts sown by the digital age ring loudly in our corporate ears.

The summer edition of lifestyle and property magazine In The Country and Town is out now, thanks to greta print services from IC Printing and photography work from John Joe. Right now the magazine is being read by thousands of people, including house buyers, search agents and tenants from as far afield as London to Bejing.

This quality magazine is showcasing wonderful content from stunning properties, to celebrity chefs and motoring features, great interior design, market insight, politics and gardening. So, does it work?

At McCarthy Holden we distribute thousands of copies of each issue by Royal Mail and many more by our own direct distribution. Looking back on previous issues we can fine many examples of properties which were sold directly from this magazine, despite these properties already being on the open market on property portals such as Rightmove. So yes this old fashioned print marketing can work and in many cases outperformed the digital property portals such as Rightmove.

Take a look at some examples.

farm sold

The house above sold as a result of the successful buyer picking up a copy of the magazine in a railway carriage travelling from Waterloo to Fleet.

country house photo
Finchampstead Ridges, Berkshire

The country house above sold when Royal Mail delivered the magazine and the successful buyer, who wasn’t on Rightmove or registered with an agent to move, simply saw the advert and was inspired to move.

Why Does Print Work In This Case?

“Quality print in books and magazine are something we are all attracted to, because people appreciate good design and beauty and I’m not at all surprised by the fact that printed books are on the rise again against the digital versions. People like to hold a book or magazine.” says marketing director Samantha Holden.

‘In this case the carefully targetted Royal Mail delivery is a big factor in the success rate, getting us to buyers who haven’t yet thought about moving. We already have the digital buyers from the online property portals, but we want to find and motivate buyers who aren’t yet in the market place. In The Country and Town does this brilliantly” she concludes.

Quality magazine print marketing can outperform the digital world of Rigtmove or similar property portals, so for those who think print marketing is dead, a reassuring word to say that quality print magazine marketing is working well.

The Opportunity for house sellers to appear in this magazine, without obligation or cost unless we sell or let the property, is a big appeal.

The real story of this successful magazine is that it brings new buyers to the market, many of whom are not actively in the market looking around agents or property portals, hence the reason we tag the magazine name with ‘Creating the inspiration to move.’

One McCarthy Holden client took the time to write in and pen the following commendation about their experience of the In The Country and Town magazine.

‘A brief note of thanks for selling our lovely house in Odiham. The full page advert in your property magazine was excellent and certainly did the trick, outperforming internet giants such as Rightmove and Primelocation. Congratulations on producing such a professional and succinct magazine as “In the Country and Town”. The photography and video work was of exceptional quality, which has also provided a lasting memory of a property we were really fond of. We did appreciate very much your extensive experience coupled with your negotiating prowess, which held the deal together from the outset through to completion. All the very best for much deserved success in the future. Sue Easton- Jones – West Meon.

The property we sold for these clients at the time is shown below.

So in summary, if you are thinking of selling or renting a fine home then don’t just focus on digital marketing but in addition think about the role of quality print. Fortunately at McCarthy Holden we are leaders in digital and video marketing as well as professional print.

Cont act your nearest branch for a free no obligation valuation.

country house
Odiham, Hampshire
magazine photos

The A-Z of Home Renovation

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THE A-Z OF HOME RENOVATION

Thinking about embarking on a ‘project’? Claire Spreadbury reveals everything you need to know.

A new beginning: Starting a building project feels exciting. You’re creating a new section of your home, designed uniquely for you, which is pretty special.

Builders: The people who are going to take on your work need thoroughly researching. They’ll all have different work ethics, set-ups and costs. Ask around and find out if friends and family would recommend builders they used – it’s surprising how many won’t.

Contract: Once you’ve made a deal with a builder and the work’s secured, insist on a contract. This should tell you exactly what will be done when – week by week – and how much you need to pay at every stage. Remember to only pay that money when work’s completed as agreed.

Dirt: Strap in for a few months of filth. There will be dust everywhere. Some builders are better than others when it comes to protecting you from the dirt (for example, blocking off sections of the house so mess can be contained to work sites) and cleaning it up. Your grass is also likely to get filthy (and slightly ruined) if they store tools in the garden.

Extras: Beware – everything will have been priced up for you, but as the build progresses, there will be lots of additional opportunities for you to haemorrhage cash. The builders’ costs, for example, might include uber-cheap, ugly new radiators, but no doubt there’ll be an option to upgrade to much prettier ones, for a price of course.

Frayed nerves: Going through a build is incredibly stressful, and youmight well need to take on the role of project manager, which is almost impossible if you’re trying to work and sort out your family at the same time. Be prepared for difficult conversations with the builders too – if  you’re not happy with something, it won’t change unless you speak up.

Getting cash out: You might not want to do any dodgy dealing, but if you’re trying to haggle and the only way to make things more affordable is to supply a lump sum of cash, you might be tempted (though we couldn’t possibly recommend it). Getting large amounts of money out of the bank can be troublesome. You may have your account blocked and be treated like a total criminal, just to warn you.

Holidays: A holiday feels so good in the midst of a build, but be warned – there might be a little less activity going on when you’re not around. Builders often work on several jobs at the same time, so if someone else is around and shouting louder, people may get moved off your project onto theirs.

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Itemisation: When the builder gives you your contract, go through it with a fine-tooth comb to check if anything’s missing. If you’re ordering a new kitchen or bathroom, check the itemised list. You may have spent days in the shop talking through it all and working out what you want with the supplier, but that doesn’t mean they won’t incorrectly order something.

Jargon: There will be lots of things you won’t know the names of. When builders, plumbers or electricians litter their updates with words you don’t understand, ask what they mean.

Keys: Your builders are likely to need their own set of keys, so be prepared to get a set cut, and to trust them in your home. Otherwise you’ll need to remain in the house the whole time, and might just drive yourself insane.

Lost stuff: Anything you leave on site is likely to end up in a skip if it’s not needed, and things like light fittings or thermostats – that are fixed to a wall that are being knocked down or worked on – can easily get mislaid.

Mess: Strap yourself in for a messy few months. You’ll have stuff on top of stuff, on top of stuff. It’s a nightmare.

Never-ending: The builders might tell you eight weeks, you’ll estimate 12, but when they’re still at it during week 14, you might feel like you want to explode. Building work takes an awfully long time.

Open plan: This is the look so many of us are trying to achieve. Open plan living’s what modern life is all about, a real home hub where everyone can be together, perfect for families and entertaining. Just beware, there are fewer places to hide mess so think about storage, and if you have a TV in your open space, that’s going to take over, so you might need some screen rules.

Portaloo: They’re not pretty but if having a portaloo stops dusty builders traipsing up your stairs to use your bathroom, you want to have one installed. Check if it’s included as standard in your job price.

Queen-size tantrums and emotions: Nothing can really prepare you for the stress building work puts on your life. If you have other stressful elements to worry about too, prepare yourself for a tough few months. You’ll be snappy, ratty, emotional and generally quite unpleasant whenever you’re inside the house.

Real-life blur: Once you’re a good six weeks into a build, something happens to your brain. You’re no longer able to retain any additional information that isn’t written down, and have to take each and every day as it comes. Planning ahead can no longer happen.

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Skips: When you’re having building work done, a skip is one of the first arrivals. Don’t get too excited about using it to chuck out some big old bits of rubbish you’ve been hoarding for the last 17 years, though. Generally, builders might let you pop in the odd thing, but if you take advantage, they’ll charge you for the cost of the skip – which is hundreds. Prepare yourself for scavengers too; scrap metal dealers will come and rummage at all hours, and some have better manners than others. Same goes for neighbours looking for matching bricks and tiles, and complete randoms hoping for treasure.

Timings: We all know a builder’s schedule is unlikely to go completely to plan. Be prepared for timings to be, let’s say, flexible. It’s slow work – but worth the wait.

Under the ground: You might have to wave goodbye to bits of your garden or a beloved rose bush when it’s dig up to provide the soak away. The tunnels and pipes are often necessary for plumbing work, but rest assured, the garden will grow back (minus the rose bush).

Various people: Building firms use different people for different types of work, so you could see a lot of different faces over the course of the work. It’s a good idea to try and get to know them all though, as you’ll feel easier about being in the house with them.

Wall cracks: When you knock down walls and do extensions, you put the rest of the house under severe pressure. Supports will be put in place to ensure it’s safe but you will discover lots of brand new cracks, around windows, across corners and over ceilings. This can be alarming but it happens. Wait for the house to settle (usually at least six months is advised), then fill in the cracks and redecorate.

X-rated language: It’s not sweary builders you need to worry about, but your own language. Another side-effect of stress, it’s likely your swear count will rise dramatically. Stay calm by organising time away from the house, relaxing exercise classes like yoga or meditation, and mindfulness apps.

Yes please: Remember everything you say ‘yes’ to could cost you money. Some builders are more upfront about it than others. So if you’re asked if you’d like something a bit different, be sure to check whether it’s included in the price.

Zoo-like behaviour: Most reputable firms will use good staff, but there’s always the odd one – possibly the labourer doing all the horrible jobs – who might not be quite as tidy and polite as you might like. Be sure to give them mugs you’re happy to throw away for their cuppas, prepare for mud getting everywhere and cover up any areas – like stair carpets and hallway – with sticky, plastic coverings. You’ll really appreciate it come the end of the build.

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Before you start building works of a significant expense, why not speak to your local branch of McCarthy Holden who will be able to guide you in potential before and after values. For your local branch information:  

https://www.mccarthyholden.co.uk/branches/