Luxury Property Rental Preview

photo period property

This property preview is showcasing a beautiful country house, which is due to the market soon with an anticipated guide range of £7,500 to £8,500 p.c.m.

The property is a significant freehold steeped in history dating to the 15th century. Formerly the Manor House of Great Bramshill Manor, the house began as a timber framed hall in the late medieval period and it was progressively extended and developed through to the 19th century.

The result is a substantial Grade 11* listed country house of several periods, culminating in extensive refurbishment and development between 1990 and today by the current owners; resulting in a rare achievement where historic character and subtle contemporary fuse perfectly.

photo property farmhouse kitchen
farmhouse luxury kitchen

There are many notable historic architectural features including three massive Tudor chimney stacks, each with three separated diagonal flues on a rectangular base.

Inside the house there still exists magnificent Tudor brick fireplaces with four entered arches and the original 15th century winding staircase has been preserved.

photo property banqueting barn
banqueting / entertainments barn

Immediately outside there is a magnificent Grade 11 listed banqueting barn dating to the 17th century, formed of six timber frame bays, with gabled projecting porch. Leading off of this barn there is a wonderful gym space with shower.

photo property banqueting barn
banqueting / entertainments barn
photo property banqueting barn
gymnasium

Within the grounds of around 3.3 acres the formal gardens and entertaining areas are of special note, featuring a heated swimming pool and a tennis court.

photo property swimming pool
swimming pool
photo property swimming pool
swimming pool with entertainments barn in background
photo property tennis court
tennis court

For further details about this property, telephone Jacy Barwick on 01252 842100 or visit our residential letting agents and property management experts

The unknown, or a property market that bucks the Brexit fears?

estate agent sold board

The Market 2018

Let us start with 2018, which was peppered with challenging market conditions for residential property sales.

Because our trading year runs January to December we can report on the full picture for 2018, which may indicate the direction of travel for 2019.

Surprisingly, some branch productivity levels for house sale revenue was at or above 2017 levels, especially in the village locations. That outcome however doesn’t for one moment disguise the fact that during the first half of 2018 we saw one of the poorest levels of house sale transactions for some time, however, buyer positivity surfaced in the summer and remained reasonable through to December despite the increased chaos around Brexit.

When we say house sales were up in the second half of 2018, we are talking about house sale volumes not prices. Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake.

The rental market performed extremely well in 2018, with a notable uplift in activity for high end rentals outside of London, especially in our core area of operation on the Berkshire / Hampshire borders.

Properties taken to the rental market in the £7,000 to £10,000 p.c.m. sector frequently saw rental offers from multiple tenants. This was driven by high end house buyers deciding to pop into a property rental for the next year or so, using some of the stamp duty funds they would have allocated on a property purchase around £2.0m. or £3.0m., and then wait and see how property values shape up post Brexit.

house let
High end rental activity compensated for house sales

One certainty

One thing that is certain, is that uncertainty impacts on the property market especially around the times of a General Election or a Referendum. How this uncertainty works its way into tangible outcomes for 2019 is not straightforward and varies in different house price sectors of the property market.

In the short term, house buyers generally will be more cautious and slower in their decision making. This doesn’t mean house prices will fall, because buyer demand remains steady and employment levels are excellent. There is the prospect of a flat market in respect of property prices, however, discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. House sellers will sell successfully in the 2019 market, but they can’t expect a fancy or inflated price and must engage with the reality that over pricing will fail in a market where buyers are cautious.

Different sectors, different outcomes in 2019

Different market sectors will have different outcomes in the forthcoming months ahead. Buying decisions on property sales from around £250,000 to £1.5m. are mostly made by very localised factors such as schooling, access to work, general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings). Decisions around such matters of day to day life will continue to be made by house buyers against the backdrop of political uncertainty, so house sales will be maintained at the current level with price sensitivity being the watchword.

Further up the property price sector, and especially in the £2.0m. to £6.0m range house buyers will be more influenced by global and political factors so we could see further negative price impacts in this sector. Savvy top end buyers are playing a waiting game, but they are there on our books and will respond to excellent marketing and a competitive price strategy.

House sellers and buyers should approach 2019 with realistic expectations, engaging positively with the new beginnings for the country and house moving opportunities and, who knows, there might well be some pleasing outcomes to report at the end of 2019.

We wish you a happy Christmas and the very best for 2019.

 

John Holden – Chairman and Managing Director McCarty Holden

POST BREXIT IMAGE LEAP

House hunting starts between Christmas and New Year

The Christmas and New Year 2019 magazine In The Country & Town

The time between Christmas and New Year is a time for people to relax, read magazines and it’s when people start house hunting. So having a property featured in the lifestyle and property magazine In The Country and Town, could be a smart move for house sellers and landlords alike.

Over Christmas and New Year people take time out to relax and indulge in the pleasure of reading magazines, so a special edition of In The Country and Town is being distributed over the festive season.

If you are thinking of selling or letting a property, this is the ideal opportunity to get the attention of buyers and kick start your plans to move house in early 2019.

A lifestyle and property magazine with reach

This leading lifestyle and property magazine reaches thousands of buyers, search agents and tenants from London to Beijing, all of whom will receive the ‘In The Country and Town’ magazine in time for Christmas and New Year 2019.

The Opportunity for house sellers to appear in this magazine, without obligation or cost unless the property is sold or let is a big appeal.

The real story of this successful magazine is that it brings new buyers to the market, many of whom are not actively in the market looking around agents or property portals, hence the reason we tag the magazine name with ‘Creating the inspiration to move.’

Does it work?

This quality magazine is showcasing wonderful content from stunning properties, to celebrity chefs and motoring features, great interior design, market insight, politics and gardening. So, does it work?

Thousands of copies of each issue are distributed by Royal Mail and many more by direct distribution. Looking back on previous issues, there are many examples of properties which were sold directly from this magazine, despite these properties already being on the open market on property portals such as Rightmove. So yes this old fashioned print marketing can work and in many cases outperformed the digital property portals such as Rightmove. Take a look at this example.

farm sold
The house above sold as a result of the successful buyer picking up a copy of the magazine in a railway carriage travelling from Waterloo to Fleet

How to advertise without obligation or cost

So in summary, if you are thinking of selling or renting a fine home then don’t just focus on digital marketing but in addition think about the role of quality print. Fortunately at McCarthy Holden we are leaders in digital and video marketing as well as professional print.

Without obligation or cost, unless McCarthy Holden sell or let your property, you can have your property promoted in our property magazine. You simply give McCarthy Holden the instruction to promote your property in the next issue of In The Country & Town and online also – all on a no sale no fee basis.

Then sit back and let the power of high-end professional print and digital marketing go to work.

The pages will be filled with property, features and advertising on a first come first serve basis, so contact your nearest McCarthy Holden branch for details and if required a free no obligation valuation.

Who knows, early 2019 could be a Happy New Year for some house vendors and landlords!

magazine photos

Rental Boost £7,000 to £10,000 p.c.m.

Uplift in activity for high end rentals outside of London

High end rental property

During 2018 there has been a notable uplift in activity for high end rentals outside of London, especially from our perspective on the Berkshire / Hampshire borders.

Recent properties taken to the rental market in the £7,000 to £10,000 p.c.m. sector have seen rental offers from multiple tenants, so what’s driving this demand?

With residential house sales sub £2.0m. seemingly trading well as we approach the close of 2018, the over £2.0m. sector is still on the quiet side, with a number of high end house buyers deciding to pop into a property rental for the next year or so, using the stamp duty funds they would have allocated on a property purchase around £2.0m. or more, to pay for the property rental instead of going into the Government coffers by way of stamp duty (about £154,000 at £2.0m. and £274,000 at £3.0m.).

Take the property shown above, which is a typical example of a fine home that recently went to the rental market and discovered interest and offers from multiple potential tenants.

The medium term outlook for top end rentals is positive, and for home owners selling in the £2.0m. to £5.0m. sector there could be good news post Brexit, because the level of hot buyers in rental property looking to exit and buy will be at a good level.

The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.

Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this and are taking care of business now. The hot houses sales market post Brexit could be the £2m. to £5m. sector. In the meantime home owners with such luxury property, in prime real estate areas such as Finchampstead in Berkshire, can take time out from selling and enjoy some extra dividends in the rental market.

If you would like to know more about the market for rental property in the £7,000 to £10,000 p.c.m. sector, do email Nicola Bremner nbremner@mccarthyholden.co.uk

Nicola Bremner Residential Lettings Director
Nicola Bremner M.A.R.L.A. - Director McCarthy Holden