House hunting starts between Christmas and New Year

The Christmas and New Year 2019 magazine In The Country & Town

The time between Christmas and New Year is a time for people to relax, read magazines and it’s when people start house hunting. So having a property featured in the lifestyle and property magazine In The Country and Town, could be a smart move for house sellers and landlords alike.

Over Christmas and New Year people take time out to relax and indulge in the pleasure of reading magazines, so a special edition of In The Country and Town is being distributed over the festive season.

If you are thinking of selling or letting a property, this is the ideal opportunity to get the attention of buyers and kick start your plans to move house in early 2019.

A lifestyle and property magazine with reach

This leading lifestyle and property magazine reaches thousands of buyers, search agents and tenants from London to Beijing, all of whom will receive the ‘In The Country and Town’ magazine in time for Christmas and New Year 2019.

The Opportunity for house sellers to appear in this magazine, without obligation or cost unless the property is sold or let is a big appeal.

The real story of this successful magazine is that it brings new buyers to the market, many of whom are not actively in the market looking around agents or property portals, hence the reason we tag the magazine name with ‘Creating the inspiration to move.’

Does it work?

This quality magazine is showcasing wonderful content from stunning properties, to celebrity chefs and motoring features, great interior design, market insight, politics and gardening. So, does it work?

Thousands of copies of each issue are distributed by Royal Mail and many more by direct distribution. Looking back on previous issues, there are many examples of properties which were sold directly from this magazine, despite these properties already being on the open market on property portals such as Rightmove. So yes this old fashioned print marketing can work and in many cases outperformed the digital property portals such as Rightmove. Take a look at this example.

farm sold
The house above sold as a result of the successful buyer picking up a copy of the magazine in a railway carriage travelling from Waterloo to Fleet

How to advertise without obligation or cost

So in summary, if you are thinking of selling or renting a fine home then don’t just focus on digital marketing but in addition think about the role of quality print. Fortunately at McCarthy Holden we are leaders in digital and video marketing as well as professional print.

Without obligation or cost, unless McCarthy Holden sell or let your property, you can have your property promoted in our property magazine. You simply give McCarthy Holden the instruction to promote your property in the next issue of In The Country & Town and online also – all on a no sale no fee basis.

Then sit back and let the power of high-end professional print and digital marketing go to work.

The pages will be filled with property, features and advertising on a first come first serve basis, so contact your nearest McCarthy Holden branch for details and if required a free no obligation valuation.

Who knows, early 2019 could be a Happy New Year for some house vendors and landlords!

magazine photos

Rental Boost £7,000 to £10,000 p.c.m.

Uplift in activity for high end rentals outside of London

High end rental property

During 2018 there has been a notable uplift in activity for high end rentals outside of London, especially from our perspective on the Berkshire / Hampshire borders.

Recent properties taken to the rental market in the £7,000 to £10,000 p.c.m. sector have seen rental offers from multiple tenants, so what’s driving this demand?

With residential house sales sub £2.0m. seemingly trading well as we approach the close of 2018, the over £2.0m. sector is still on the quiet side, with a number of high end house buyers deciding to pop into a property rental for the next year or so, using the stamp duty funds they would have allocated on a property purchase around £2.0m. or more, to pay for the property rental instead of going into the Government coffers by way of stamp duty (about £154,000 at £2.0m. and £274,000 at £3.0m.).

Take the property shown above, which is a typical example of a fine home that recently went to the rental market and discovered interest and offers from multiple potential tenants.

The medium term outlook for top end rentals is positive, and for home owners selling in the £2.0m. to £5.0m. sector there could be good news post Brexit, because the level of hot buyers in rental property looking to exit and buy will be at a good level.

The news for house sellers is that you can and will sell successfully in today’s market, but don’t expect a fancy or inflated price.

Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake. Savvy buyers know this and are taking care of business now. The hot houses sales market post Brexit could be the £2m. to £5m. sector. In the meantime home owners with such luxury property, in prime real estate areas such as Finchampstead in Berkshire, can take time out from selling and enjoy some extra dividends in the rental market.

If you would like to know more about the market for rental property in the £7,000 to £10,000 p.c.m. sector, do email Nicola Bremner nbremner@mccarthyholden.co.uk

Nicola Bremner Residential Lettings Director
Nicola Bremner M.A.R.L.A. - Director McCarthy Holden