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SELL YOUR NEW HOME QUICKLY

FIND OUT HOW

Now that wasn’t Expected!

Unexpected-property-activity

The first week of Estate Agents being allowed to conduct house viewings has been a real eye opener, with the level of buyer activity much higher than anticipated which hopefully bodes well for a quick bounce back in the house market.

No doubt there will be some readers who will think, well you would say that wouldn’t you, in the hope of pepping up the market, but I can counter any such thought with some hard facts and examples, so here are a few case notes from the first week back.

New House Eversley – Under offer in three days

This fine new home by Aspire was placed on the open market on Monday 18th May at a guide £1,125,000.

By Thursday 20th May a sale was agreed to a proceedable purchaser.

Country House Eversley – Emerging Buyer Interest around £2.0m. guide

We took this property to the market a few weeks before lockdown, so viewings went on hold during the lockdown period.

Yesterday we had multiple viewings at the house and two offers have already been submitted. This home is typical of the kind of property that will be sought after in the emerging market of house buyers leaving London and other major towns and cities for rural living.

Right now the short to medium term outlook is positive and the biggest demand is for rural / semi-rural properties in all price ranges, but especially in the £1.5m. to £6.0m. sector.

So if you live in a country house and are looking to sell, this summer could be the best time to go to market. If you would like a free and confidential market appraisal contact your nearest McCarthy Holden branch.

Fleet – On £750,000 guide

With marketing help by way of a vendor inspired video tour during lockdown, this stunning detached house has gone under offer.

Blue Triangle, Fleet – Exchanged on guide £1.5m.

In just over one acre in one of the most desirable roads in Fleet, this imposing property was built by the renowned local builder Pool & Son in the 1930’s.

Fitzroy-Road-sold-fleet McCarthy Holden estate agents

As we said in last week’s market update, the prospect of house sales in the short to medium term is relatively easy to judge, because we are working with house buyers and sellers alike every day, so their motivations and the drivers of the market conditions are there for us to interpret.

House Viewing Protocols Working Well

The new way of conducting house viewings is going well, with strict social distancing protocols and excellent co-operation from vendors and purchasers alike.

Some of the social distancing protocols include the following.

• Only one viewer can be present at a time, no children will be allowed in a property (this is because avoiding the touching of surfaces is difficult with young children).
• The owner/tenant will leave property for the viewing.
• We will supply the viewer with disposable gloves and mask, subject to our supply allowing for this.
• The viewers will be allowed to walk around and asked not to touch anything.
• In order to maintain social distancing, the agent will not be able to enter every room with the viewer.
• When the viewing is completed, the agent will lock up the property and leave, then dispose of gloves and use hand sanitiser.

The House Market / Buyer Attitudes

We are impressed with the resilience of house buyers, who continue to remain upbeat about their moving plans. Furthermore, 95% of the sales arranged we had in place at the start of lockdown, continue to remain in place and in the past week many of those have moved forward to exchange and simultaneous completions..

Emerging Markets

In the last week there has been increasing signs of the biggest emerging market being driven by people wanting to leave London and other large cities or towns, to find a new home in a rural or village setting, yet remain within reasonable distance of London etc. That is a positive for the home owners we act for on the Hampshire / Surrey / Berkshire borders, especially those who live in property worth between £1.5m. and £6.0m. in our area of operation.

If you are selling a rural property, contact your nearest McCarthy Holden branch for a free and confidential property appraisal.

EMERGING MARKET PHOTO

The Weeks Ahead

Simply making hay whilst the sun shines!

 

John Holden – Chairman

Moving On During Covid-19

Moving On Photo Icon

The prospect of house sales in the short to medium terms is relatively easy to judge, because we are working with house buyers and sellers alike every day, so their motivations and the drivers of the market conditions are there for us to interpret. Much harder is the outlook beyond six months or a year.

We can therefore say with confidence that the initial period post lockdown is likely to show positive levels of house sales activity, which given the impact on society of Covid-19 is an outcome I would not have predicted about two months ago.

Will There Be A V Shaped Recovery?

People appear to have a determination to defeat the virus by following through with their ambitions and dreams, as if demonstrating their defiance of it in their actions. I have also seen other wider economy indicators, simply based on discussions I have had with business leaders based in Hampshire, Surrey and Berkshire. From local builders who are seeing new commissions for house extensions, to web designers who can’t cope with the level of new work coming their way there are more and more business people saying their order books are filling up once more.

The irrepressible human spirit to fight back is not something to underestimate, so there might be a better initial recovery that first anticipated. Perhaps not a capital V shaped recovery, but at least a snappy lower case one. That doesn’t mean we are not in for a long haul in the broader economic sense, but I am nevertheless convinced that people will strive to make the best of their lives especially as Covid-19 has reminded us just how fragile and even fleeting life can be.

McCarthy Holden estate agents sold board

House Viewings Recommence

The Governments announcements today has given the green lights to allow house viewings to recommence, but these will occur with strict social distancing protocols.

House buyers will soon be able to view their houses of choice and some of the social distancing protocols will include, and once a viewer has confirmed that they have no symptoms or have had no contact with anyone with symptoms for the past 14 days the following protocols will apply.

• Only one viewer can be present at a time, no children will be allowed in a property (this is because avoiding the touching of surfaces is difficult with young children).
• The owner/tenant will leave property for the viewing.
• We will supply the viewer with disposable gloves and mask subject to our supply allowing for this.
• The viewers will be allowed to walk around and ask not to touch anything.
• In order to maintain social distancing, the agent will not be able to enter every room with the viewer.
• When the viewing is completed, the agent will lock up property and leave and dispose of gloves and use hand sanitiser.

The House Market / Buyer Attitudes

You might be surprised to hear of the level of buyers who have agreed a property purchase on houses they viewed pre-lockdown, especially on new homes. From around £400,000 to £3.5m. house sales have been agreed so I remain impressed with the resilience of house buyers, who continue to remain upbeat about their moving plans.

Furthermore, 95% of the sales arranged we had in place at the start of lockdown, continue to remain in place with vendors and purchasers keeping focused on the opportunity to exchange and complete sometime soon.

Emerging Markets

The biggest emerging market is likely to be from people wanting to leave London and other large cities or towns, to find a new home in a rural or village setting, yet remain within reasonable distance of London etc. That is a positive for the home owners we act for on the Hampshire / Surrey / Berkshire borders, especially those who live in property worth between £1.5m. and 6m. in our area of operation

EMERGING MARKET PHOTO

Re-Opening High Street Branches

We will gradually open our high street property showrooms, but this will be done cautiously and with strict social distancing protocols. Currently we are able to get houses to the market and conduct viewings without the need for our branches to be open, so we are planning the physical openings around the 1st June.

The biggest lesson during lockdown, was just how effectively we can operate with technology such as Zoom and Skype, so any gradual return to the high street branches will not interfere with our productivity uptake.

The Weeks Ahead

In the week ahead we will be giving special focus to our new homes selection of properties for sale, and also cater for the emerging market of house buyers leaving London for rural living.

So if you are thinking of selling a home in the rural or semi-rural areas of Hampshire, Surrey and Berkshire, then contact us by email for a free no obligation property appraisal.

John Holden – Chairman

House Market Comment During Covid-19 Lockdown

covid-new-heading-item-news-page

Insight from last week

A week on from Covid-19 lockdown, and we are starting to get used to living and working in a very different way with some success, a lot of challenges and the unexpected.

We temporarily closed our branches last Monday evening as part of the lockdown process going on throughout the U.K. Right up to that day the market was fairly busy with last minute viewings, during which we conducted the systems of safe distance, latex gloves etc. which we had introduces weeks prior to the lockdown.

In the last week there were many practical issues, such as the six house sales completions on the day the Government suggested house moves be deferred. All six went ahead, because it was just too late to stand down and three of the transactions were in fact to empty properties. On the lettings front, we had different challenges such as it being virtually impossible to get independent inventory inspectors to attend tenancy check in and check out. Many tenants are now opting to extend their existing leases.

House Move Timing

Only three existing house sales fell through, and in each case there was an elderly persons on either the vendor or purchaser side. In such circumstances it wasn’t surprising and bearing in mind the hundreds of house sales we handle at any given time, the loss of three was minimal in context.

In fact, in the vast majority of house sale cases both parties are simply proceeding to exchange and agreeing a late completion date, which in some cases is capable of being brought forward by the parties agreeing a 28 days notice. So, most existing sales are managing along these lines.

McCarthy Holden estate agents sold board

What about creating new house sales?

Creating new house sale is not so easy, with the ability to do in-person viewings now removed. What is happening instead is that buyers are continuing to show keen interest, and simply asking to be place on a viewing list for when the in-person viewings are capable of being undertaken again.

Inventive solutions by our vendors

The biggest surprise this week, was in the form of many clients asking if we could produce video content of their property if they sent us video clips and still photographs.

McCarthy Holden is well known for using video to showcase properties for sale, so our wonderful customers decide to put their spin on this endeavour and suggested a collaborative approach.

Vendors send us the video clips. and then with some editing help from johnjoe.co.uk a promotional video tour is created.

Check out this first creation below from one of our wonderful clients in Fleet, Hampshire who is selling this house which is guided at £750,000.

Now this first collaborative video is a little too long, but the home owner is such an engaging person and so at ease with talking to camera we have run with most of her content.

We are now issuing guidelines to our video focused vendors, which includes the specification of 1920 x 1080 size and MP4 output. The ideal duration for a full property video tour online is 4 minutes. This means the file size is suitable for quick streaming online and also, it is at the maximum time a potential buyer is likely to watch a video.

We also supply links to a some recent videos produced by johnjoe.co.uk which might help vendors plan for capturing some content at home.

Teaser short video – https://vimeo.com/392560182
Normal full length – https://vimeo.com/390207931
Normal full length (just agreed a sale last week 1,300 views of video) – https://vimeo.com/356168136

We look forward to many of these collaborative home grown marketing initiatives in the weeks ahead.

We will keep our customers in touch with market conditions and news through our newsletter, which is free to subscribe to.

We wish you a safe week ahead.

John Holden

Chairman and Managing Director – McCarthy Holden

July Property Trading and House Sales Insight

McCarthy Holden estate agents sold board

Self congratulatory editorial from estate agents is rarely appealing, but we’ll let it pass this time because it is refreshing to read some positive news after a July when we were bombarded with gloomy economic forecasts around the now likely no deal Brexit outcome.

A Busy Town Centre Insight

Since the beginning of 2019, house buyers have shrugged off the chaos around Brexit, and simply got on with making decisions around matters of day to day life, which are the drivers for a house move.

The trading results in July were best seen through the prism of a busy town centre branch such as our Fleet office, where two important factors leapt out of the trading activity.

Firstly, the volume of transactions which demonstrated the resilience in the residential house market, witnessed in £8.5m. worth of property exchanged in the month.

Secondly the importance of High Street showrooms, because out of the £6.5 worth of new sales added in July 75% of the buyers were local. Local factors drive the residential market, where house buying decisions are mostly made by factors such as schooling, access to work and general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings).

If you would like a free property valuation and appraisal, go to our web site home page and click on the valuation tab.

High levels of house sales at Fleet McCarthy Holden estate agents

New Homes Property For Sale Today In Hampshire

New Homes Property for sale McCarthy Holden estate agents Hampshire

Today wonderful high specification new homes from Sunningdale House Developments at their Winchfield View site in Hampshire are released to the market, with prices from £575,000 to £1.6m.

Winchfield View is a select development of stunning high specification new homes by Sunningdale House Developments, in a fine location with pleasing views situated about two miles from the village of Hartley Wintney in Hampshire.

A good number of properties have already been reserved by buyers, so as at today’s date the availability list is as follows.

Plot 5: Available Guide £575,000
Plot 6: Available Guide £575,000
Plot 7: Sale Agreed / Reserved Guide £895,000
Plot 8: Sale Agreed / Reserved Guide £695,000
Plot 9: Sale Agreed / Reserved Guide £1.25m.
Plot 10: Available Guide £1.6m.
Plot 11: Sale Agreed / Reserved Guide £695,000
Plot 12: Available Guide £1.250m.

Plot 10 Winchfield View (Guide £1.6m.)

New Homes Property for sale McCarthy Holden estate agents Hampshire

Plot 10 at Winchfield View represents the flagship house, in terms of scale and indulgent build quality.

This enormous 3,300 sq. ft. 5 bedroom house stands on a corner plot with an entirely detached double garage.

The distinctive twin bay windows and elegant twin pillared porch to the front elevation create instant character and immense kerb appeal.

Take a look at the video below showing plots 9, 10 and 12, and for a download pdf brochure just click here.

Plot 12 Winchfield View (Guide: £1.250m.)

Plot 12 at Winchfield View is just over 2,500 sq ft and provides distinctive architectural elevations and well planned substantial family accommodation.

Plot 12 is not yet ready for internal photography, but a look at the video created below for the show house at plot 11 might provide insight into the beautiful spaces that can be created.

New Homes Property for sale McCarthy Holden estate agents Hampshire
New Homes Property for sale McCarthy Holden estate agents Hampshire

Plot 11 show house video below for interest.

Plots 5 / 6 Winchfield View (Guide: £575,000)

New Homes Property for sale McCarthy Holden estate agents Hampshire

Plots 5 and 6 Winchfield View are truly distinctive semi-detached houses providing around 1,127 sq ft of excellent space.

These are 3 bedroom houses, featuring a luxury en-suite to the master bedroom and a high specification kitchen. Take a look at the download brochure and contact our Hartley Wintney branch on 01252 842100 for an early viewing.

For a download pdf brochure please click this link.

Dream of Owning a Walk-in Wardrobe? Here’s How to Make it Happen

walk in wardrobe ideas

As far as home-improvements go, walk-in closets are certainly a luxury - but that doesn't mean you can't seriously consider it. By Luke Rix-Standing.

walk in wardrobe ideas

When considering a property, for most of us, walk-in closets are probably not at the forefront of our minds. Not that we don’t like the idea of them – but they’ve traditionally been seen as a luxury few can afford, more fit for a Great Gatsby adaption or the castle of a Bond villain.

Creating that walk-in wardrobe of dreams, however, might be a lot more doable than you think. It’s a great option for making use of a small space, whether it’s a neglected cubby or an unused ‘spare room’ that’s really not at all big enough for anything else.

We’ve pulled together few tips to get you started, from the flagrantly flat-pack to the outrageously opulent…

walk in wardrobe ideas

Start with a sartorial stocklist

If you’re considering a walk-in closet, make sure it’s for the right reasons. Generally speaking, this is about something you really want personally, rather than adding value. “When adding value to a property, every square-foot counts,” says Julian Prieto, CEO of property renovation and refurbishment specialists, EDGE2 Properties (myedge2.com). “And in the UK, real estate is about how many bedrooms and bathrooms you’ve got. This kind of project is usually for assets people want to live in for 10 or 20 years.”

Walk-in closets are generally purpose-built and vary enormously based on space, budget and need. There is no catalogue case study or IKEA starter-pack that can construct a walk-in closet over a weekend – you’re going to have to think carefully about what will best work for you. This will determine the design of the space.

“Rule number one is to understand your own wardrobe,” says Prieto. “You need to be able to plan your walk-in closet around what you have and what space you need to allocate.”

A working professional might prioritise clothes rails for hanging suits and shirts, for example, while an avid shoe collector may want a pull-out shoe rack, or perhaps an area of cubby holes for artful storage.

If you’re going to go to the trouble of building a walk-in wardrobe, it needs to perform perfectly, and empty space will likely ruin the aesthetic. Resist the temptation to go overboard on baskets, drawers and other accoutrements – the majority of wardrobes will need to maximise hanging space.

walk in wardrobe ideas

Consider how to make best use of the space

Now you know what your room needs to accommodate, it’s time to go about fitting it into the available space. This will be slightly different for everyone, but unless you’re a rich list regular or minor royal (“I’ve built closets at around 300-square metres,” says Prieto), we’re assuming it won’t be particularly big.

“There are some rules of thumb when it comes to small spaces,” says Prieto. “I would always suggest using just one wall and leaving the opposite side free – if there are two sides that are too close to each other, you won’t be able to see your own clothes. If that’s not an option, I suggest an L-shape, taking up one side and the front.”

Rather than using up floor area, the key is to maximise vertical space – large wooden units with compartments can help utilise every inch, stretching from floor to ceiling. Mirrors are the oldest trick in the book for doubling visual space, and putting one on the far wall allows you to preen and pose from any part of the room.

Unless you’re victim to a major moth problem, consider going door-less. “That’s why it’s called a walk-in closet,” says Prieto, “so you can walk in and see all your clothes at once. If you can afford it, you could put in glass sliding doors – they open sideways, so don’t get in the way when you access your garments.”

walk in wardrobe ideas

Don’t rush the planning

Walk-in closets may sound like the preserve of the rich and famous, but they can be as simple as shelving units lined against a wall. To do-it-yourself, the proof is in the planning – working out dimensions and carefully apportioning space.

“It can be quite fun,” says Prieto, “and shouldn’t take more than two weeks to put together. The planning should take longer – when you get into that room, you need to know exactly what you’re doing.”

If you go bespoke, you’re entering a brave new world of opportunity – and of cost. Prieto says a small, simple closet tends to start at around £2,000, while those at the pinnacle of high-end can check in at £65,000-£70,000. “We’re talking 300-square metres, bespoke furnishings, good carpets and a chandelier in the middle,” he says. “Everything done down to the last detail.”

walk in wardrobe ideas

The ‘ultimate luxury’

Of course, if you have a bank vault to rival that of Scrooge McDuck, then your options are almost limitless. “Hidden safes are common for high-end customers,” says Prieto. “Recently, I was asked to put a jewellery safe hidden in the space between wardrobes. It was supposed to open vertically with a key card – when she said she wanted it, I had to ask if she’d seen it somewhere because I didn’t know where to go for it. We had to get it from Switzerland and it took four months and £25,000 just to fit it. I thought it was bonkers!”

That sort of scenario might be totally unrelatable for most of us, but with a bit of planning and imagination, a walk-in closet could be an achievable goal.

“It’s the ultimate luxury – but you don’t need to spend an arm and a leg,” says Prieto. “Research what you need, take stock of what you have, and measure the space you’ll be fitting. That’s all you need to do.”

walk in wardrobe ideas

House Buyers Ignore Brexit in January

house buyers ignore brexit image

With the first month of 2019 trading behind us, it appears that despite the chaos in the Palace of Westminster around Brexit, house buyers are simply getting on with making decisions around matters of day to day life, which are the drivers for a house move.

All of the McCarthy Holden branches experienced an uptake of buyer interest in January and the McCarthy Holden web site enquiry hits were up on the January 2018.

Whilst it is too early to comment on the market direction for 2019, it nevertheless appears that house buying decisions are mostly made by very localised factors such as schooling, access to work and general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings).

high levels of house sales image

Amongst the Estate Agents in Fleet, our own branch had a particularly productive January with, witnessed by events such as £3.4m. worth of residential property sales exchanging contracts in just one 24 hour period.

As we said in our 2018 / 2019 market review, who knows, there might well be some pleasing outcomes to report at the end of 2019.

So, if you are considering a move this year, now is a great time to get ahead of the competition by calling one of our property experts for a free, no obligation, advice on how is best to market your home.

Hoping to get on the property ladder soon? 8 tips for First Time Buyers

It's a huge, expensive step but can be done - so soak up these expert tips, says Vicky Shaw. This year could be a bit uncertain for the housing market, which may be making first-time buyers feel somewhat nervous. However, some recent figures may offer some reassurance for those trying to make the jump onto the property ladder.

Research from Yorkshire Building Society suggests the number of first-time buyers getting on the property ladder with a mortgage in the last year, was at its highest level since 2006. Across the UK, 367,038 first-time buyers secured mortgages in 2018, up from 362,800 in 2017, the analysis suggests.

There are also some steps first-time buyers could take, which may boost their chances of bagging a property. “Buying a first home can be as daunting as it is exciting, but there are a number of simple steps people can take to prepare themselves and make the process as smooth as possible,” says Chrysanthy Pispinis of Post Office Money.

Here are Post Office Money’s eight top tips for getting on the property ladder…

first time buyer top 8 tips

1. Set a savings goal

Three-quarters (75%) say that saving for a deposit is the biggest hurdle to home ownership, with first-time buyers spending four years adjusting their lifestyle to save for their starter home, according to a survey of people who recently got on the property ladder. So setting a savings target early is important to keeping you focused and on track.

2. Factor in the additional costs of moving

Aspiring homeowners must not forget additional costs associated with buying a home, such as removal firms, estate agent fees and surveyors. It’s important to consider these costs in advance and save little and often.

first time buyer top 8 tips

3. Take time to talk

Parents – as the ‘bank of mum and dad’ – are playing an increasingly important role helping many first-time buyers onto the property ladder, loaning on average £24,347, according to Post Office Money. But of the one in six first-time buyers funding their home purchase from a parental loan, 87% have no proper agreement in place, its research also found.

Therefore, it’s important everyone involved is clear about the nature of their agreement, so that everyone’s expectations are aligned. This includes making it clear whether the money is a gift or a loan that needs to be paid back. Post Office Money has a ‘bank of mum and dad conversation guide’, which could help with such conversations. (postoffice.co.uk/dam/jcr:93ea6a47-6444-4ac8-8a22-c091054a3541/Mortgages-Advice-Doc.pdf)

4. Calculate how much you can afford to borrow

Once your savings pot is up and running, consider using an online affordability calculator to get an idea of how much you’ll be able to borrow based on your income and outgoings. Although this should be used as a guide, the information will help you focus on properties that are within your price range.

first time buyer top 8 tips

5. Know the (credit) score

Before getting a mortgage, you will be credit checked, so now’s the time to check your own credit report and ensure all the information it contains is accurate and up-to-date. A good credit score can be the deciding factor in not only getting approved for a mortgage, but also the rate you are offered. Plan now to start paying down any outstanding debt, be sure not to miss any agreed payments on utility bills or mobile phone bills, and try to make more than the minimum repayment in the six months before your mortgage application.

6. Find the right mortgage for you

There are lots of mortgages out there aimed specifically at first-time buyers, including some very innovative deals.

first time buyer top 8 tips

7. Research affordability hotspots

You may have your heart set on a popular area – but so will many other buyers.

On average, new buyers will end up moving 5.2 miles away from where they originally intended. Consider widening the net to make your budget go further, so you can buy more bricks and mortar for your money. You could try searching in up-and-coming areas, which may become future property hotspots, rather than places where property prices have already increased by a lot.

8. Know the local rate of sale

On average, it takes 102 days for a property to sell in the UK. Understanding the rate at which property sells in the area you’re looking to buy in can potentially help when making buying decisions.

If you are starting your home buying journey and would like local, financial or property advice please pop in to your closest office for a cup of tea and a chat with our team, they will be delighted to give you all the help you need.
Estate Agents in Fleet
Estate Agents in Hartley Wintney
Estate Agents in Odiham

Pantone Colour Of The Year 15 Ways To Add A Splash Of Coral At Home

wisteria trees wall paper

With Living Coral set to make make waves across decor trends throughout 2019, Sam Wylie-Harris reveals the sunny-hued finds to shop now.

If you’re hankering after some winter sun and desperate to get your glow on without having to leave home, Pantone’s new Colour of the Year – Living Coral – could be the next best thing to basking in some natural warmth.

A gorgeously rich coral hue with a golden undertone, we can’t think of a better way to welcome in 2019 than by brightening up the home with this happy, sunny shade.

Every year, design company Pantone look at the latest trends influencing our lives, before revealing the shade taking top spot. The colour experts cite Living Coral as a release from digital technology and social media, and a nod of recognition towards our increasing concern over environmental issues, the energising aspects of colour found in nature, and our desire for playful expression. All sounds good to us.

To celebrate everything coral without having to be ‘sur la plage’, we’ve rounded up the latest must-have decos and homewares inspired by 2019’s hottest shade…

Monkey Table Lamp
MW by Matthew Williamson Monkey Resin Table Light, £85, Debenhams (available late February). Attention-seeking and showy, if you can't resist a little bit of monkey business and thoughts of far-flung places, this designer lampshade will steal the spotlight very nicely.
wisteria trees wall paper
Wisteria in Coral Floral Wallpaper, £120 per roll, Woodchip & Magnolia (sofa and floor lamp, stylist's own) Woody wisteria trees may charm us with their violet flowers, but why settle for the usual purple petals when you can adorn the walls in climbing coral?
Seafern Wallpaper
Cole & Son Seafern Wallpaper - Coral 107/2011, £85 per roll, John Lewis Or for something closer to the real deal, this classic design inspired by botanical prints from the late 1700s delves beneath the sea to illustrate living species of coral (although more allusive), such as Staghorn and Ivory Tree.
Embroidered Velvet Palm Tree Cushion
Embroidered Velvet Palm Tree Cushion, £46, Audenza To evoke memories of tropical holidays and palm-fringed beaches, this luxe velvet cushion with its gold palm tree motif has a timeless allure
Unity Cane Wall Mirror
Unity Cane Wall Mirror, currently reduced to £95 from £145, Oliver Bonas To mirror our fascination with tribal art, this brass frame has been wrapped in woven red raffia inspired by West African celebratory masks. To make a real statement, hang one either side of a dresser or wide chest of drawers.
Orange Coral Table Lamp with Linen Shade
Orange Coral Table Lamp with Linen Shade, £125, Graham & Green An attractive objet d'art you'd expect to see in a swank retreat by the sea, the exotic coral base and pristine white shade channels beauty while also being functional. Style it with some collectible seashells for maximum impact.
Clarissa Hulse Filix Bed Linen
Clarissa Hulse Filix Bed Linen - Coral Ombre, from £19-£125, Lambswool Throw - Coral Ombre, £150, Clarissa Hulse Rise and shine... Nothing spells sassy like a burst of burnt orange, dazzling coral and a splash of lemony yellow in a bright sunrise, ombre effect. Enriched with fabulous feather fern motifs and styled with a luxurious, fringed throw, these sateen sheets are a wake-up call to wonderfulness.
Debenhams Cosmo Painterly Bud Vase
Debenhams Cosmo Painterly Bud Vase, £15, Debenhams (available late February) This bowl-shaped vase adds a fresh dimension to the colour by picking up the golden accents and adding interest with some conch pearly pink and a wash of pebble stone grey.
Bird by Toikka Red Cardinal
Oiva Toikka Bird by Toikka Red Cardinal, £282 (130 x 200mm), iittala A flight of fancy - but if you don't have to penny-pinch, this striking songbird makes a lasting impression. According to mythology, cardinals are spiritual messengers and a sighting brings good fortune, making this a deco 'defo' worth the outlay

Sell Or Add Value To Your Home? Phil Spencer Shares Some Top Tips

Phil Spencer photo

Whether you’re thinking longer term or considering putting your property on the market soon, TV’s Phil Spencer has some advice. By Vicky Shaw.

Here, TV property expert Phil Spencer, shares his insight into current housing trends, as well as the property pitfalls to watch out for…

“I’ve been involved in the housing market for over 25 years and, as with all things, there are trends. There are elements of fashion and, as with clothing, fashion changes, so be careful of that and don’t go too far out on a limb.

“There was a trend for open plan and generally opening things out, but I’d say that’s changing again.

“More en-suite bathrooms have been prioritised recently. They take up more space and don’t always add huge amounts of value when re-selling, so it will be interesting to see if this lasts. Pantries and larders are also on the up, as we crave more and more space.”

sold board

What do home owners need to be mindful of when thinking about making improvements – are there pitfalls to watch out for?

“Simply put – bad DIY. It’s obvious when somethings been done cheaply, we should all be mindful of that. You also need to be realistic with the space you’ve got. Every property has a ceiling price and as long as you’re aware of that, then you’re good.

“I would say you need to be consistent. I’ve seen expensive bathrooms in cheap houses and it can look very out of place. Always match the price bracket of fittings to that of the house.

“Also, not to make things too personal to you and your taste and lifestyle. If you’re doing it for you, great, but if you want to re-sell be careful. You always need to appeal to the largest possible denominator – there is a reason people use magnolia!”

What should home owners bear in mind when considering whether to move or improve?

Forexpert advice on your property valuation and top selling tips, go the McCarthy Holden home page and click on valuation, for a free no obligation property appraisal.

Ask An Expert: Why Is My Toddler More Interested In The Christmas Packaging?

A psychologist tells Lisa Salmon why children often like the box more than the toy.

My two-year-old son plays with the Christmas boxes and wrapping paper more than his presents. Why does he love the packaging so much?

Dr Shona Goodall, a clinical psychologist at Sheffield Children’s Hospital who has appeared on Channel 4’s Secret Life of 4 Year Olds, says: “Many of us have spent a small fortune on Christmas presents only for our toddlers to seemingly push them aside in favour of the cardboard boxes or wrapping. But Christmas packaging has more benefits for children than you might realise.

“Children of this age tend to take a great deal of interest in packaging at Christmas because removing it is often the first thing we encourage them to do. The sensory sound of the ripping noise is a quick win for them to master – it improves their hand-eye coordination and strengthens their finger pincer grip.

Childe in Christmas box

“Free (but safely supervised) play with packaging therefore offers a blank canvas to explore what they can do with the paper and boxes at their developmental stage and get creative and learn, without fear of getting it wrong.

“Playing with packaging can have other beneficial effects on their development too – it can help your son instigate positive behaviours like recycling.

“Young children love to copy at this age – you might have noticed your son will often look at you right before he’s about to do something. Caregivers attune to their child’s responses and assist them to make sense of the world, and research has shown praise will positively reinforce them to do it again.

Child in cardboard box

“By encouraging the behaviour you want to see more of, such as putting something in the bin or recycling, you can lay a fantastic foundation upon which to teach him about sustainability. That’s your chance to chat through some of the materials being played with to educate him about where they come from and where they could go next.

“So, playing with packaging will not only aid your son’s development, but also sow the seeds for him to learn all about recycling and sustainability for both your children and future generations”

For more on cardboard packaging, visit Beyond the Box

Dr Shona Goodall
Dr Shona Goodall - Interveiwed by Lisa Salmon, Press Association

The unknown, or a property market that bucks the Brexit fears?

estate agent sold board

The Market 2018

Let us start with 2018, which was peppered with challenging market conditions for residential property sales.

Because our trading year runs January to December we can report on the full picture for 2018, which may indicate the direction of travel for 2019.

Surprisingly, some branch productivity levels for house sale revenue was at or above 2017 levels, especially in the village locations. That outcome however doesn’t for one moment disguise the fact that during the first half of 2018 we saw one of the poorest levels of house sale transactions for some time, however, buyer positivity surfaced in the summer and remained reasonable through to December despite the increased chaos around Brexit.

When we say house sales were up in the second half of 2018, we are talking about house sale volumes not prices. Large house price gains are gone for a while, but like all markets when they rebound from a low they come back with a sharp and fast uptake.

The rental market performed extremely well in 2018, with a notable uplift in activity for high end rentals outside of London, especially in our core area of operation on the Berkshire / Hampshire borders.

Properties taken to the rental market in the £7,000 to £10,000 p.c.m. sector frequently saw rental offers from multiple tenants. This was driven by high end house buyers deciding to pop into a property rental for the next year or so, using some of the stamp duty funds they would have allocated on a property purchase around £2.0m. or £3.0m., and then wait and see how property values shape up post Brexit.

house let
High end rental activity compensated for house sales

One certainty

One thing that is certain, is that uncertainty impacts on the property market especially around the times of a General Election or a Referendum. How this uncertainty works its way into tangible outcomes for 2019 is not straightforward and varies in different house price sectors of the property market.

In the short term, house buyers generally will be more cautious and slower in their decision making. This doesn’t mean house prices will fall, because buyer demand remains steady and employment levels are excellent. There is the prospect of a flat market in respect of property prices, however, discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. House sellers will sell successfully in the 2019 market, but they can’t expect a fancy or inflated price and must engage with the reality that over pricing will fail in a market where buyers are cautious.

Different sectors, different outcomes in 2019

Different market sectors will have different outcomes in the forthcoming months ahead. Buying decisions on property sales from around £250,000 to £1.5m. are mostly made by very localised factors such as schooling, access to work, general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings). Decisions around such matters of day to day life will continue to be made by house buyers against the backdrop of political uncertainty, so house sales will be maintained at the current level with price sensitivity being the watchword.

Further up the property price sector, and especially in the £2.0m. to £6.0m range house buyers will be more influenced by global and political factors so we could see further negative price impacts in this sector. Savvy top end buyers are playing a waiting game, but they are there on our books and will respond to excellent marketing and a competitive price strategy.

House sellers and buyers should approach 2019 with realistic expectations, engaging positively with the new beginnings for the country and house moving opportunities and, who knows, there might well be some pleasing outcomes to report at the end of 2019.

We wish you a happy Christmas and the very best for 2019.

 

John Holden – Chairman and Managing Director McCarty Holden

POST BREXIT IMAGE LEAP

More Buyers and Tenants See Property Video Marketing

It is widely believed that video content in online marketing will increase the number of views of a product, or in this case a property, by up to 25%.

Today, the video revolution has well and truly arrived with 80% of internet users stating that they remember watching a video and its content for at least 30 days, and with 100 million internet users watching online video each and every day.

sold in 2018 using professional video, which was viewed 544 times

So it’s perhaps not surprising that in 2018 McCarthy Holden sold or let fine homes, against the backdrop of a challenging market especially in the £1.5m. to £4m. sector. Some of the fine homes we showcased are shown in this article.

With property searching more likely than not starting on a mobile phone, video content is a must have part of the property marketing mix.

Here at McCarthy Holden we make sure we film, promote and market a property to the broadest possible audience. From thirty second preview videos for use on our web site and social media, through to our big production four minute videos with professional presenters we ensure that our clients will get noticed with more clicks and engagement online.

sold in 2018 using professional video, which was viewed 522 times

Its a fact that people who have seen a video of a clients house, and then come for a viewing are far more likely to make an offer than people who have only seen standard information on Rightmove or Primelocation for example.

sold in Fleet, Hampshire using professional video, which was viewed 454 times

Every picture tells a story and we can now showcase more features about quality property than ever before. With the use of broadcast quality filming, professional presenters and editing with music etc., we produce informative property video tours designed to make our clients property stand out and be noticed above all others.

Creating professional video content is normally done by johnjoe.co.uk, and the photograph, video capture and editing take three tays to complete.

let in 2018 using professional video, which was viewed 935 times.

If you are selling or letting a property and would like the benefits of professional video marketing, then go to our home page and click on valuation for a free no obligation property appraisal.

Historic Mill House – Sale agreed November 2018

Let in the £7,000 to £10,000 p.c.m. sector, using preview video tour

New Campaign Urges Consumers To Buy British Christmas Trees

christmas trees

A new campaign has been launched by Grown in Britain to encourage UK consumers to buy more assured British grown Christmas trees.

Grown in Britain says many people may be assuming they are buying fresh British grown trees, when they are not. The organisation is urging consumers to support rural businesses in Britain and reduce ‘tree miles’ by checking where their Christmas tree comes from before they buy.

christmas trees grower

According to Government statistics, £3 million pounds worth of real Christmas trees were imported into the UK last year.

Grown in Britain has created a Christmas tree licensing scheme that operates throughout the supply chain from growers to retailers and provides an assurance that trees are fresh and grown in the UK in a responsible way with due regard to the environment.

Chief Executive Dougal Driver says: “The UK has a flourishing Christmas tree growing sector and our auditing process checks that trees are definitely from the UK, grown responsibly and meet a strict forest floor to shop floor freshness test.”

He adds: “This is the start of the campaign with approximately 50,000 Christmas trees currently licensed for sale, but the public can really make a difference by asking their stockists to supply assured Grown in Britain trees now and in the future. This will help ensure the number of assured homegrown Christmas trees rises over time, with a consequential boost to the UK’s rural economy.”

To find out your nearest supplier of Grown in Britain licensed Christmas trees, look at the licence holder map on the Grown in Britain website www.growninbritain.org

christmas trees growing

House of Horrors at number 10 so what next for the house market

image of Mrs May behind doors

High drama and high stakes on the political and Brexit front have set the scene for more uncertainty, so how will this impact on the domestic residential property market?

With the imminent prospect of a challenge to Theresa May’s leadership, the resignation of Cabinet ministers including Brexit Secretary Dominic Raab, seemingly no prospect of the draft Brexit agreement being passed by Parliament and the increased likelihood of a harder Brexit, there is now in place a wide range of serious uncertainty factors rarely seen conspiring at around the same time. Furthermore, with Mrs Mays party in revolt and many of her colleagues departing we don’t know yet, if a General Election is also around the corner.

One certainty

One thing that is certain, is that uncertainty impacts on the property market especially around the times of a General Election or a Referendum. How this uncertainty works its way into tangible outcomes is not straightforward and varies in different house price sectors of the property market.

In the short term, house buyers generally will be more cautious and slower in their decision making, and the impact on prices will mean large house price gains are gone for a while. This doesn’t mean house prices will fall, because buyer demand remains steady and employment levels are excellent. There is the prospect of a flat market in respect of price rises, however discerning house buyers are seeing the current market conditions as an opportunity to move whilst prices remain static. House sellers will sell successfully in today’s market, but they can’t expect a fancy or inflated price and must engage with the reality that over pricing will fail in a market where buyers are cautious.

Different sectors, different outcomes

Different market sectors will have different outcomes in the forthcoming months ahead. Buying decisions on property sales from around £250,000 to £1.5m. are mostly made by very localised factors such as schooling, access to work and general employment levels and family situations ranging from the three D’s (death, divorce and debt) through to the three N’s (new job, new baby, new beginnings). Decisions around such matters of day to day life will continue to be made by house buyers against the backdrop of political uncertainty, so house sales will be maintained at the current level with price sensitivity being the watchword.

Further up the property price sector, and especially in the £2.0m. to £6.0m range house buyers will be more influenced by global and political factors so we could see further negative price impacts in this sector. It’s perhaps no surprise that in 2018 we saw a significant uplift in house rentals in the £6,000 to £8,000 p.c.m. sector, driven by future potential house buyers who have decided to retreat into the luxury rental market and watch for when the top end house sales market starts to recover. Such recovery could be a year or so away, but one thing is for sure, all markets when they rebound from a low come back with a sharp and fast uptake. Savvy top end buyers know this and are playing a waiting game, or taking care of business now by buying at extremely competitive levels.

Respond with investment, no time for the faint hearted

Check out what McCarthy Holden are doing to maximise selling and letting opportunities for clients between Christmas and New Year. If you would like and up to date market no obligation valuation, go to our home page and click in valuation.

The Christmas and New Year 2019 magazine In The Country & Town
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