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House Market Update During Lockdown

cove week 5 icon

Relentless and here for a while

The bleak headlines about the impact of Covid-19 continue and of course our hearts are saddened by the relentless loss of life for frontline NHS staff and Covid-19 affected patients alike.

Any thoughts about how and when an early release from lockdown might occur, must of course be balanced with the high probability of new after waves of coronavirus cases occurring post lockdown, with perhaps the inevitable mini lockdowns being put in place from time to time. There are valuable lessons to be considered from past pandemics especially about the exit stages.

We can be certain that our exit from the current lockdown, will not mean a return to normal in many aspects of day to day life. It is likely we will continue with social distancing and simple matters like viewing property, will be conducted in a similar manner to that which occurred just before the lockdown started.

The House Market

As I mentioned in our last update, writing a few lines about the property market right now doesn’t seem that important in the current circumstances, but house sellers, landlords, buyers and tenants continue to seek insight, because the prospect of needing to move house is still a journey they will embark on post lockdown.

Buyer Attitudes

I remain impressed with the resilience of house buyers, who continue to remain upbeat about their moving plans. This positive attitude is supported by the fact the 95% of the sales arranged we had in place at the start of lockdown, continue to remain in place with vendors and purchasers keeping focused on the opportunity to exchange and complete some time soon.

Other mini indicators of buyer intent are told to me by staff, such as Matthew Fenn from our Fleet branch who has 27 buyers who want to view specific properties as soon as lockdown is over.

Contracts Are Exchanging

Some house sales are progressing to the exchange and completion stages during lockdown, mostly by exchanging and completing on the same day.

Two examples of this in the last week include a £400,000 guided house in Fleet (top image below) and stunning country house conversion in Winchfield at a guided sum of £1.250m. (video below). These special cases where exchange and completion can happen are frequently new house purchases where there are no chains.

VIVIAN EXCHANGED

Exchanged and completed last week

Play Video

Exchanged and completed last week

Working From Home

Creating new sales is virtually impossible due to viewing restrictions, but our negotiation staff are keeping closely in touch with buyers on our books, by phone, email, newsletter and even video presentations. This means that post lockdown we are already creating a list of buyers who want to view specific properties as soon a we are release from lockdown.

More Vendor Inspired Video House Marketing This Week

Many clients continue to ask if we could produce video content of their property if they sent us video clips and still photographs, this enabling them to go on the open market now.

Some of the latest collaborative results are below.

Preview – due to the market soon at Est. Guide £1,675,000

New to the market – Guide £850,000

This works by vendors sending us the video clips and then with some editing help from johnjoe.co.uk a promotional video tour is created.

We look forward to many of these collaborative home grown marketing initiatives in the weeks ahead.

The Week Ahead

In the week ahead we will be giving special focus to our new homes selection of properties for sale, because as we emerge from lockdown we believe the attraction of owning a new home will be higher than usual.

Right now we have 13 new homes development sites available for sale, showcasing a most diverse range of interesting properties for 2020, in amazing locations from rural Eversley in Hampshire, to Virginia Water in Surrey.

The developers we are representing in 2020 are as diverse in size and their personal history as you can imagine, but they all share the same passion for creating beautiful homes and leaving a legacy to their brand and reputation.

Click some of the links below to preview some of the new homes available.

We will provide another market update in a week or so, and you are of course welcome to subscribe free to our newsletter (just click the link near the bottom of our home page).

In the week ahead we will no doubt continue to think, reflect and pray about key workers and NHS people and the risks they face each day at these times. 

John Holden – Chairman and Managing Director

Character New Homes For Sale, In Hampshire

TAFISHER-125-logo-PROPERTY FOR SALE ODIHAM ESTATE AGENTS
plot-one-castlebrook North Warnborough Property For Sale
Plots One to Four Castlebrook

7th March Open Day Viewing

Make a diary note to visit the Castlebrook creation by T A Fisher, who have made the centrepiece of their new development the converted Edwardian Jolly Miller village pub into four beautiful and very different new homes with all the passion and care that they are renowned for.

This is a beautiful building carefully bought back to life, and this news item is showcasing plot one, which is for sale freehold at a guide of £450,000.

We have used some photographs with digitally staged furniture, carpets etc., just to help you visualise how wonderful this beautiful property could be as a home.

PROPERTY FOR SALE CASTLEBROOK ODIHAM ESTATE AGENTS MCCARTHY HOLDEN
Plot One Kitchen / Diner

The fine living room space then leads to a fantastic kitchen / diner dual aspect room, with a fully fitted kitchen space which includes a Bosch double oven, a Bosch induction hob, a Zanussi integrated dishwasher, and a Zanussi Integrated Fridge/freezer.

The Living room overlooks the part walled garden, which also features the T A Fisher garden shed as a nice benefit.

PROPERTY FOR SALE CASTLEBROOK ODIHAM ESTATE AGENTS MCCARTHY HOLDEN
Plot One Cloakroom

On the first floor there is a lovely master bedroom, with a superb en-suite shower room. Bedroom two and the family bathroom are also on the first floor.

PROPERTY FOR SALE CASTLEBROOK ODIHAM ESTATE AGENTS MCCARTHY HOLDEN
Plot One En-Suite To Master Bedroom

Location

The location of Castlebrook is perfect for those who want to be on the doorstep of outdoor opportunities from a great selection of places to shop to a wide range of places to eat, drink and relax through to walks and cycling around the Basingstoke Canal and nearby King Johns Castle.

king john's castle Odiham Hampshire McCarthy Holden estate agents
Nearby King John's Castle - Aerial View By johnjoe.co.uk

For more details about the open day viewing event on 7th March, telephone 01256 704851

You can go to this link if you would like a download pdf brochure 

Highly Individual Newly Crafted House Conversion £450,000

Plot 1 Castlebridge header image

As the centrepiece of the new T A Fisher Castlebrook development, they have converted the Edwardian and spacious Jolly Miller village pub into four beautiful and very different new homes with all the passion and care they are renowned for.

This lovely building has a wonderful heritage. It was designed by architect Arthur J Steadman, who was commissioned by Alton -based brewery Crowley’s in 1908. So successful was his distinctive design it was replicated in a number of hostelries across north Hampshire. Sadly, although many survive none are today used as pubs.  However, every improvement we’ve made has been in keeping with Arthur’s original vision, the character of this spacious and unique building and its colourful history.

So behind the carefully restored and characterful facade, you’ll discover every conceivable contemporary convenience and the high-quality specification you expect to make the very most of today’s busy lifestyles.

When you deserve something special

If you’re seeking a different two-double bedroomed home with en-suite, integrated wardrobes and so much more, look no further than this stylish conversion.

From its own entrance hall, open plan living/dining room and fully integrated kitchen to the family bathroom and ever-handy downstairs cloakroom, this property has it all.

The living space is greatly enhanced by the French doors from the living room to the rear garden, which really help to bring the great outdoors in.

We think it’s perfect for the downsizers or professional couples who like to entertain and would love a home that’s just that little more special.

floor plans plot one Castlebrook McCarthy Holden estate agency

Take a look at the download brochure to see floor plans and specification.

To arrange to view 5 Castlebrook, and the show house at 6 Castlebrook early in the New Year telephone our Odiham branch on 01256 704851

Next re-open days for McCarthy Holden after Christmas are Friday 27th and Saturday 28th (both 10-2)

New Homes For Sale Boxing Day

Plot 5 Castlebridge Header Image

T A Fisher will be releasing for sale two new properties at Castlebrook, their small quality development in North Warnborough, near Odiham in Hampshire.

Number 5 Castlebrook will be selling at a guide of £540,000 and we are delighted to provide this news item early.

5 Casltebrook - For sale at £540,000

There are only 11 homes being created at Castlebrook, and at our 23rd November preview event plots 6 and 11 were reserved, so a flying start and the sale of these fine properties which haven’t yet been seen on property portals such as Rightmove.

5 Castlebrook is an end-terraced house, providing around 1,200 sq. ft. of space. The floor plans are shown below and the master bedroom with en-suite shower room and dressing room is an outstanding feature.

floor plans 5 6 and 7 Castlebrook

The above video tour will tell you about the area and showcase plot 6, a mid-terrace house providing around 1,200 sq ft of superb space. We think you’ll be impressed.

Architectural Detail

We have been impressed with many aspects of the T A Fisher new homes, and we were most impressed with the architectural detail of the terraced properties plots 5, 6 and 7. Some of the eye catching features are shown below – 1. Distinctive plinth brick course. 2. The soldier course brick detail to window surround 3. The elegant front doors 4. The substantial porch 4. The wealth of attractive tile hanging to the front and side elevations.

Such attention to detail and styling is to be applauded.

Castlebrook site plan McCarthy Holden estate agents

5 Castlebrook will be available from Boxing Day, and you can take a look at a download pdf brochure.

To arrange to view 5 Castlebrook, and the show house at 6 Castlebrrok early in the New Year telephone our Odiham branch on 01256 704851.

Next re-open days for McCarthy Holden after Christmas are Friday 27th and Saturday 28th (both 10-2)

Property Lifestyle and Boxing Day Event

Boxing Day property event McCarthy Holden estate agents

Find out about the next big property event on Boxing Day, an take a look at our Pre-Christmas edition of the magazine In The Country & Town, which sets out to showcase some of the most exquisite homes, as well as deliver engaging editorial content and of course comment on the house market.

In addition to some amazing properties, our editorial features includes Cocktails at Downton, Go Anywhere with Land Rover and the new film release The Aeronauts.

Just click on the image below to open a new tab and view the magazine page by page and indulge in some wonderful online reading.

Click the above image to view the full magazine

There are some fabulous properties being showcased in this magazine, in areas such as The Ridges Finchampstead and the Wentworth Estate in Virginia Water

Also of note is a £1.315m. guided Georgian Farmhouse and a £660,000 guided elegant town house in Winchfield, Hampshire.

Our new homes feature runs from page 32 to page 48, and is full of amazing new homes from diverse and individual developers, with prices from around £450,000 to £1.850m.

It’s been nearly five years since The Theory Of Everything co-stars Eddie Redmayne and Felicity Jones appeared on screen together – and now they’re teaming up once again for biographical adventure, The Aeronauts.

The epic – directed by Tom Harper and co-written by Harper and Jack Thorne – tells the tale of two high-flying balloonists, pioneering meteorologist James Glaisher and daredevil pilot Amelia Wren, united in a record-breaking voyage in Victorian England. And nothing says ‘reunion’ quite like filming 70% of your scenes in a confined basket, reveals the British duo.

The Official Downton Abbey Cocktail Book celebrates this sumptuous costume drama and golden age of mixed drinks.

As fans of Downton will know, the Crawleys’ love of cocktails is well storied. But it wasn’t until season two and three – when Robert asks his mother, Violet: “Can I tempt you to one of these new cocktails?” – that the family adopts the 1920s American customs of an aperitif before dinner, and hosting cocktail parties at home. Now, the Downton Abbey Cocktail Book means viewers can recreate these tipples at their own soirees.

Embracing the adventurous spirit that has defined the Discovery family for the past 30 years, the new Discovery Sport is a striking evolution of the original that does not compromise capability……. new electrified engines include a 48-volt mild hybrid from launch to help reduce emissions and fuel consumption.

If you are planning a house sale or let and would like your property showcased in the New Year edition of In The Country & Town, contact your nearest McCarthy Holden branch and ask for details.

The Next Big Property Event - Boxing Day

Boxing Day property event McCarthy Holden estate agents

Boxing Day – The Perfect Time To Put a House Up For Sale!

According to Rightmove there is a massive spike in online buyer search traffic, between Boxing Day and early January, suggesting an uplift in house buyer searches online on Boxing Day. This is why McCarthy Holden are offering a special incentive to join the next big event in property, the Boxing Day Go Event.

During November and December all a would-be house seller has to do is instruct McCarthy Holden to offer their property for sale from Boxing Day.

You can indulge in all of the traditional Boxing Day activities, happy in the knowledge that house buyers are tapping on mobile devices searching for the right property and, who knows, your house could be top of their list for viewing in the New Year.

Many of our clients have already asked to go live on the Boxing Day Go property launch, so if you are contemplating a house move in 2020 then go to our home page and click on valuation, for a free property appraisal and discover the benefits of being part of the no sale no fee and no obligation Boxing Day Go property event.

Instant Customer Reviews at Odiham New Homes Event

Castlebrook North Farnborough McCarthy Holden Estate Agents

New T A Fisher Homes At Castlebrook

The preview event at Castlebrook this weekend was really successful, with visitors / house buyers giving their immediate reviews to camera.

We enjoyed helping T A Fisher at the preview event of their new homes at Castlebrook in North Warnborough Hampshire this weekend, with visitors / house buyers giving their immediate reviews to camera.

Contact McCarthy Holden on 01256 704851 about the next open day event at Castlebrook in North Warnborough Hampshire.

Preview New Homes For Sale Near Odiham

castlebrook-new homes-mccarthy-holden-estate-agents-plots-5-to-7
castlebrook-new homes-mccarthy-holden-estate-agents-plots-5-to-7

The T A Fisher new homes in North Warnborough will be previewed for the first time on Saturday 5th October, so if you are in the market for a new home around £500,000 then take a look at the quality build available at their Castlebrook site.

castlebrook-new homes-mccarthy-holden-estate-agents-plots-5-to-7

We have been impressed with many aspects of the T A Fisher new homes, and we were most impressed with the architectural detail of the terraced properties plots 5, 6 and 7. Some of the eye catching features are shown above – 1. Distinctive plinth brick course. 2. The soldier course brick detail to window surround 3. The elegant front doors 4. The substantial porch 4. The wealth of attractive tile hanging to the front and side elevations.

Such attention to detail and styling is to be applauded.

The video clip below was taken a couple of days ago  at plot 5, and even though the house is still in the construction stage you can really appreciate the space and generous rear garden.

The above video clip showcases the vast master bedroom at plot 5, which features an en-suite dressing and shower. In addition the views over the rear gardens at plots 5 to 7 are noteworthy.

castlebrook-new homes-mccarthy-holden-estate-agents-plots-5-to-7

There are only 11 homes being built at Castlebrook, and to arrange to see the show house at the preview event on 5th October, please telephone 01256 704851.

castlebrook-new homes-mccarthy-holden-estate-agents-plots-5-to-7

New Homes For Sale 5th October

castlebridge new house image mccarthy holden estate agents
castlebridge new house image mccarthy holden estate agents

Visit the T A Fisher Show House Saturday 5th October

We are now only a few weeks away from being able to view the superb new homes in North Warnborough, by renowned developer T A Fisher.

Plots five to seven are to be released for sale on 5th October and the anticipated price ranges is around £475,000 to £500,000.

So make a diary note to come and view the show house, and explore the scale and quality of these new homes. Telephone 01256 704851 to make arrangement and find out the opening times.

Plots 5, 6 and 7

castlebridge new house image mccarthy holden estate agents
castlebridge new house image mccarthy holden estate agents

Plots 5, 6 and 7 are a terrace of three stylish homes, each arranged over three storeys, and each offering you some surprising lifestyle enhancements.

On the ground floor, you’ll find a spacious, bright and airy open plan living room, dining room and fully integrated kitchen with double French doors to the rear garden to make the most of the natural light. There’s also a convenient downstairs cloakroom and storage cupboard off the entrance hall.

Upstairs the surprises really begin. There are two double bedrooms on the first floor where the master has an en-suite and a walk-in dressing area. On the top floor, you’ll discover an attic room. This could easily be a lovely third bedroom, nursery, a den or games room for youngsters.

These beautiful homes give you space, flexibility and practicality.

A Small Select Development

New Homes Property for sale McCarthy Holden Estate Agents

Castlebrook is a small select development of 11 homes, 7 of which are new build and 4 highly individual and intriguing conversions.

Wonderful Location

king john's castle Odiham Hampshire McCarthy Holden estate agents

You can’t help fall in love with this area, steeped in history with beautiful old historic buildings and places of interest such as King John’s Castle and a lovely pub and restaurant which was a watermill just across the road from this site.

There are great opportunities nearby for activities such as walking, cycling and perhaps even water based on the Basingstoke Canal.

Basingstoke Canal In Odiham Hampshire McCarthy Holden estate agents

New Homes Property Preview Odiham Hampshire

The T A Fisher New Homes Odiham Hampshire McCarthy Holden estate agents

New T A Fisher Homes In North Warnborough

An early property preview of superb new homes in North Warnborough, by renowned developer T A Fisher.

Due to be released to the market in October, this video preview gives house buyers an early insight into the fine homes currently under construction in this sought after area of Hampshire.

Wonderful Location

You can’t help fall in love with this area, steeped in history with beautiful old historic buildings and places of interest such as King John’s Castle and a lovely pub and restaurant which was a watermill just across the road from this site.

king john's castle Odiham Hampshire McCarthy Holden estate agents
photo King John's Castle by johnjoe.co.uk

There are great opportunities nearby for activities such as walking, cycling and perhaps even water based on the Basingstoke Canal.

Basingstoke Canal In Odiham Hampshire McCarthy Holden estate agents
view of Basingstoke Canal

Castlebrook - 7 New, 4 Exquisite Restorations

New Homes Property for sale McCarthy Holden Estate Agents

Castlebrook is a small select development of 11 homes, 7 of which are new build and 4 highly individual and intriguing conversions which we will showcase in a separate video.

The new homes are due to be released to the market in October, so we will not be told about the individual guide prices for each plot until then. For now, a broad guide is that buyers looking from say £450,000 to £750,000 should consider registering interest in these new homes by contacting the selling agents on 01256 704851.

Preview New Detached House For Sale In Hampshire

Preview new house for sale McCarthy Holden Estate Agents Hampshire

This is a preview of plot 11 at Winchfield View by Sunningdale House Developments, one of the most exciting high quality individual new homes collections to reach the market in 2019.

There are 11 new build home and 8 distinctive house designs, all built to a high specification. today were going to take a closer look at plot 11 which is expected to be available on the open market on June 14th with an anticipated guide of £695,000.

Plot 11 is a show house, so take a look at the video tour above and be impressed!

kitchen family dining room McCarthy Holden Estate Agents Hampshire
new homes McCarthy Holden Estate Agents Hampshire

The interior at plot 11 is extremely well designed, with the awe-inspiring kitchen / dining and orangery room on the ground floor creating an outstanding space that will take your breath away.

The stunning kitchen, is fitted with Siemens appliances including a single oven, combi oven/microwave, a four-burner gas hob, integrated Stainless Steel cooker hood, integrated fridge/freezer and integrated dishwasher.

Also on the ground floor there is a fine living room, a cloakroom, entrance hall and stairs to the first floor.

luxury new home bedroom McCarthy Holden Estate Agents Hampshire
new home bedroom McCarthy Holden Estate Agents Hampshire

On the first floor there is an impressive master bedroom with a luxury en-suite.

Bedroom two included a built in glass fronted cupboards and bedroom three is well positioned overlooking the orangery and rear garden.

The luxurious family bathroom is also on the first floor.

New Homes bathroom McCarthy Holden Estate Agents Hampshire

Location wise, this Sunndingdale House Development will take some beating, with the village of Hartley Wintney less than two miles away with its high street full of individual shops, a renowned cricket green, a golf club and a lovely village pond.

Hartley Wintney McCarthy Holden Estate Agents Hampshire

And for buyers who need to commute to London, what better than having Winchfield Railway station about half a mile away.

guards London McCarthy Holden Estate Agents Hampshire

To arrange a viewing when plot 11 is released to the market, contact the selling agents on 01252 842100.

And if you need a market valuation and appraisal of your current home simply call your nearest McCarthy Holden branch or go to our home page and click on the valuation tab.

Property For Sale Early Preview

We’ve rushed to get this short video preview available to view today, which means our house buyers can have an exclusive preview before the property goes to the open market in the Spring / Summer.

  • Grounds of almost 4 acres (yet to be checked)
  • Vast Kitchen / Family room
  • Around 4,500 sq. ft. of space

Located in sought after Long Sutton in Hampshire, the estimated guide price is £2.0m. and further details are available from our Odiham branch – telephone 01256 704851

Pantone Colour Of The Year 15 Ways To Add A Splash Of Coral At Home

wisteria trees wall paper

With Living Coral set to make make waves across decor trends throughout 2019, Sam Wylie-Harris reveals the sunny-hued finds to shop now.

If you’re hankering after some winter sun and desperate to get your glow on without having to leave home, Pantone’s new Colour of the Year – Living Coral – could be the next best thing to basking in some natural warmth.

A gorgeously rich coral hue with a golden undertone, we can’t think of a better way to welcome in 2019 than by brightening up the home with this happy, sunny shade.

Every year, design company Pantone look at the latest trends influencing our lives, before revealing the shade taking top spot. The colour experts cite Living Coral as a release from digital technology and social media, and a nod of recognition towards our increasing concern over environmental issues, the energising aspects of colour found in nature, and our desire for playful expression. All sounds good to us.

To celebrate everything coral without having to be ‘sur la plage’, we’ve rounded up the latest must-have decos and homewares inspired by 2019’s hottest shade…

Monkey Table Lamp
MW by Matthew Williamson Monkey Resin Table Light, £85, Debenhams (available late February). Attention-seeking and showy, if you can't resist a little bit of monkey business and thoughts of far-flung places, this designer lampshade will steal the spotlight very nicely.
wisteria trees wall paper
Wisteria in Coral Floral Wallpaper, £120 per roll, Woodchip & Magnolia (sofa and floor lamp, stylist's own) Woody wisteria trees may charm us with their violet flowers, but why settle for the usual purple petals when you can adorn the walls in climbing coral?
Seafern Wallpaper
Cole & Son Seafern Wallpaper - Coral 107/2011, £85 per roll, John Lewis Or for something closer to the real deal, this classic design inspired by botanical prints from the late 1700s delves beneath the sea to illustrate living species of coral (although more allusive), such as Staghorn and Ivory Tree.
Embroidered Velvet Palm Tree Cushion
Embroidered Velvet Palm Tree Cushion, £46, Audenza To evoke memories of tropical holidays and palm-fringed beaches, this luxe velvet cushion with its gold palm tree motif has a timeless allure
Unity Cane Wall Mirror
Unity Cane Wall Mirror, currently reduced to £95 from £145, Oliver Bonas To mirror our fascination with tribal art, this brass frame has been wrapped in woven red raffia inspired by West African celebratory masks. To make a real statement, hang one either side of a dresser or wide chest of drawers.
Orange Coral Table Lamp with Linen Shade
Orange Coral Table Lamp with Linen Shade, £125, Graham & Green An attractive objet d'art you'd expect to see in a swank retreat by the sea, the exotic coral base and pristine white shade channels beauty while also being functional. Style it with some collectible seashells for maximum impact.
Clarissa Hulse Filix Bed Linen
Clarissa Hulse Filix Bed Linen - Coral Ombre, from £19-£125, Lambswool Throw - Coral Ombre, £150, Clarissa Hulse Rise and shine... Nothing spells sassy like a burst of burnt orange, dazzling coral and a splash of lemony yellow in a bright sunrise, ombre effect. Enriched with fabulous feather fern motifs and styled with a luxurious, fringed throw, these sateen sheets are a wake-up call to wonderfulness.
Debenhams Cosmo Painterly Bud Vase
Debenhams Cosmo Painterly Bud Vase, £15, Debenhams (available late February) This bowl-shaped vase adds a fresh dimension to the colour by picking up the golden accents and adding interest with some conch pearly pink and a wash of pebble stone grey.
Bird by Toikka Red Cardinal
Oiva Toikka Bird by Toikka Red Cardinal, £282 (130 x 200mm), iittala A flight of fancy - but if you don't have to penny-pinch, this striking songbird makes a lasting impression. According to mythology, cardinals are spiritual messengers and a sighting brings good fortune, making this a deco 'defo' worth the outlay

Latest Property Event Kick Starts 2019

Whilst it is undoubtedly too early to comment on the market for 2019, at McCarthy Holden we felt it was worth letting you know that the usual seasonal spike in online activity in the run up to New year followed that of previous years.

Based at our Fleet Estate Agents branch, Associate Director Ben Murphy witnessed the success of our Boxing Day Live, with 18 new properties entering the market for sale and a further 9 properties all reduced in price.

According to data from Rightmove.co.uk, 25,147,701 properties were viewed on Boxing Day alone with activity still strong leading up to New Years Day.

“During the Christmas / New Year period we opened our doors for trading and secured 18 viewings, 5 valuations and two instructions.

Off-street activity was also high with new buyers registering looking for property. Not a bad result in 12 hours work” Comments Ben Murphy.

“Opening our door again yesterday saw activity at a good level, with this weekend filling up with viewings on a wide range of property. “

“Clients tend to think marketing before Spring is wrong but there are some fantastic advantages to marketing before the daffodils blossom. This is because there is usually less competition and therefore clients can hope to achieve a good price for their property. Furthermore, people tend to spend more time at home over the Christmas/winter period and begin to feel their home may be too small/too big and look into moving.”

So, if you are considering a move this year, now is a great time to get ahead of the competition by calling one of our property experts for free, no obligation, advice on how is best to market your home.
Contact one of our branches:
Estate agents in Fleet
Estate agents in Hartley Wintney
Estate agents in Odiham

Ben Murphy photo
Ben Murphy - Associate Director

Print marketing, they say it’s all over

Discover the beauty and benefits of quality print

When it comes to print marketing, some say it’s all over but we challenge that view and back up our view with investment in print marketing and tangible evidence of results.

In this digital age it is very easy to dismiss the power of quality print marketing, and when it comes to the thousands of pounds we spend on producing the lifestyle and property magazine In The Country and Town the doubts sown by the digital age ring loudly in our corporate ears.

The summer edition of lifestyle and property magazine In The Country and Town is out now, thanks to greta print services from IC Printing and photography work from John Joe. Right now the magazine is being read by thousands of people, including house buyers, search agents and tenants from as far afield as London to Bejing.

This quality magazine is showcasing wonderful content from stunning properties, to celebrity chefs and motoring features, great interior design, market insight, politics and gardening. So, does it work?

At McCarthy Holden we distribute thousands of copies of each issue by Royal Mail and many more by our own direct distribution. Looking back on previous issues we can fine many examples of properties which were sold directly from this magazine, despite these properties already being on the open market on property portals such as Rightmove. So yes this old fashioned print marketing can work and in many cases outperformed the digital property portals such as Rightmove.

Take a look at some examples.

farm sold

The house above sold as a result of the successful buyer picking up a copy of the magazine in a railway carriage travelling from Waterloo to Fleet.

country house photo
Finchampstead Ridges, Berkshire

The country house above sold when Royal Mail delivered the magazine and the successful buyer, who wasn’t on Rightmove or registered with an agent to move, simply saw the advert and was inspired to move.

Why Does Print Work In This Case?

“Quality print in books and magazine are something we are all attracted to, because people appreciate good design and beauty and I’m not at all surprised by the fact that printed books are on the rise again against the digital versions. People like to hold a book or magazine.” says marketing director Samantha Holden.

‘In this case the carefully targetted Royal Mail delivery is a big factor in the success rate, getting us to buyers who haven’t yet thought about moving. We already have the digital buyers from the online property portals, but we want to find and motivate buyers who aren’t yet in the market place. In The Country and Town does this brilliantly” she concludes.

Quality magazine print marketing can outperform the digital world of Rigtmove or similar property portals, so for those who think print marketing is dead, a reassuring word to say that quality print magazine marketing is working well.

The Opportunity for house sellers to appear in this magazine, without obligation or cost unless we sell or let the property, is a big appeal.

The real story of this successful magazine is that it brings new buyers to the market, many of whom are not actively in the market looking around agents or property portals, hence the reason we tag the magazine name with ‘Creating the inspiration to move.’

One McCarthy Holden client took the time to write in and pen the following commendation about their experience of the In The Country and Town magazine.

‘A brief note of thanks for selling our lovely house in Odiham. The full page advert in your property magazine was excellent and certainly did the trick, outperforming internet giants such as Rightmove and Primelocation. Congratulations on producing such a professional and succinct magazine as “In the Country and Town”. The photography and video work was of exceptional quality, which has also provided a lasting memory of a property we were really fond of. We did appreciate very much your extensive experience coupled with your negotiating prowess, which held the deal together from the outset through to completion. All the very best for much deserved success in the future. Sue Easton- Jones – West Meon.

The property we sold for these clients at the time is shown below.

So in summary, if you are thinking of selling or renting a fine home then don’t just focus on digital marketing but in addition think about the role of quality print. Fortunately at McCarthy Holden we are leaders in digital and video marketing as well as professional print.

Cont act your nearest branch for a free no obligation valuation.

country house
Odiham, Hampshire
magazine photos

5 Top Tips For Being A Happier Renter

renting-tips, homes-in-hampshire, homes-to-rent

Nobody dreams of renting a house forever - but if this is the situation you're in, you may as well make the most of it, says Abi Jackson.

Whether you’re a fully-fledged member of Generation Rent, or a family for whom the property ladder is still a step out of reach, renting can sometimes feel frustrating.

It’s your home – except, well, it’s not really, is it? Somebody else is the boss of it, which – while there are some pros to this – means there are plenty of less than ideal cons, too.

But, as somebody who’s been renting for two decades, I’ve learnt (often the hard way) that there are certain things you can do to help make living as a rent-paying tenant the best it can possibly be.

Here are my five top tips…

  1. Be on good terms with your landlord/letting agent

When you’re looking for a place to rent, remember you’re vetting the people you’ll be renting with/from, as much as the property itself. Mutual trust and respect, and an ability to communicate, will count towards a lot.

There might be times when things go wrong and need to be fixed, fast. A broken toilet/tap/boiler, for instance. The good thing is, where a plumbing disaster due to wear-and-tear or technical issues is concerned (or any similar scenario), your landlord will be picking up the bill. The sometimes not so good thing is, you’ll be relying on a third party to sort things out. Now, this doesn’t automatically mean you’ve got a headache on your hands, but it might be a bit of a nuisance – and you’ll be doing yourself a big favour if you get on good communication terms with your landlord/letting agent from day one, rather than waiting until something ‘goes wrong’ to make contact.

  1. Streamline, streamline, streamline

It’s often said that our European cousins are much better at the whole renting game than us, being far more likely to rent their ‘forever home’, while us UK renters might find ourselves moving a lot (I stopped counting at 13), and it sucks. The good thing though? You’ll get so sick of packing and unpacking and losing money to removal vans (and cramming all your worldly belongings into one small bedroom, if you’re sharing a house), you’ll reach a point where you just don’t care for ‘stuff’ any more. Marie Kondo ain’t got nothing on me: I saw the light after move number 11 and waved goodbye to clutter for good. Do yourself a favour and get strict about the ‘stuff’ you let into your life. The next move will be a lot easier and, without even really trying, you’ll be living a less consumerist lifestyle – and will have more money to spend on experiences (tick, tick, tick).

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  1. Give yourself reasons to get out of the house

Live in a shared house? No matter how great your housemates are, there will be times when you desperately wish you could afford your own place. Plus, self-comparison is part of the human condition, and if there are moments of mild (or severe) despair, when you’re wondering how you’ve not managed to bag that mortgage yet, while everyone around you is upgrading their kitchen – you’re not alone. Until that day comes for you, though, you need to make the best of the situation you’re in now – and embracing life outside your four walls can play a big part in this. Make dates with friends, join a club, go for walks, volunteer in your local community (no seriously, try it). Your life will be richer, your mental wellbeing will benefit, and you’ll find yourself seething about coming home to an already-occupied sofa a lot less.

  1. Make your bed king

You might not own the bed frame, or the walls around it – but that does not mean you don’t own the right to a decent night’s sleep. Good sleep is the foundation of so many thing (your health, your work performance, your overall zest for life and all the people in it) – so prioritise it and do your best to make it happen. Renting doesn’t have to mean putting up with a crap, wafer-thin mattress or not-quite-right bedding. If your landlord doesn’t feel the same way, save up and invest in the best mattress you can afford (it’ll be some of the best money you’ve ever spent), and a pillow you look forward to sinking your head into every night. Treat yourself to some fabulous bed linen too; as far as ‘home purchases’ go, you can pick up some great designs at reasonable prices, and you’ll get way more pleasure from it than a TV upgrade.

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  1. Find ways to get personal

One of the most frequently-cited phrases among us long-term renters: ‘I just want to be able to hang whatever pictures I want on the walls!’ There’s a general assumption that landlords don’t want tenants to make their house too much of a home (by banging nails into walls, that sort of thing). Have you actually asked your landlord about this though? There’s no harm in asking.

Even if nails are out, there are lots of other ways you can personalise a space without permanently affecting the actual walls or structure. Get creative and remember that little touches can make a big difference. Everybody needs some home comforts, even if it’s just a throw from Matalan, a few coloured utensils in the kitchen that feel more like ‘you’, or a stack of books on the coffee table that light a spark every time your eye catches them. You may not be putting down permanent roots in this property, but right now, it’s home – so don’t underestimate the importance of making it feel that way.

If you want to find our more information about renting through McCarthy Holden, then call the lettings team on 01252 622550 or follow https://www.mccarthyholden.co.uk/letting/ 

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