So here is a fact that will not only surprise many a house seller, but will also re-affirm why leading agents have continued to invest in their high street premises.
When homeowners decide to sell, it is crucial to gain some insight about house buyer behaviours and the likely source of finding the successful buyer.
It’s been a while since we looked at this informative statistic, which is a pattern that was evident as far back as the 1980’s. This year we wanted to check on the current position, especially at this time when we have doubled our high street presence in Fleet Hampshire.
House Buyers Insights Vendors Should Be Aware Of
Homeowners about to sell often obsess about London or overseas buyers, but the reality is that the buyers to focus on are the local ones because it is by far the most likely source of finding a buyer!
The following house buyer statistic is to do with how many buyers buy local and within a radius of the house they eventually purchase.
Consider the following which we have established from looking at house sale over the last year.
We looked at a busy town branch in Fleet Hampshire and discovered that 79% of buyers who purchased through McCarthy Holden already lived within 6 miles of the property they purchased.
We then looked at the same batch of transactions and extended the radius to 12 miles and 84% of buyers who purchased through McCarthy Holden already lived within 12 miles of the property they purchased.
To see if there are similar trends in a village location, we looked at transaction in our Hartley Wintney and Odiham branches and discovered similar outcomes.
By any standard this is a standout fact and reveals why the best leading agents will invest in a high street presence and local experienced personnel to deliver the services. Estate agency is fundamentally a local business, the success of which depends on local staff who know their customers and the best high street premises.
We have an experienced team of property professionals delivering house sales services
Having a high street premises presence is an expensive undertaking, but we know ‘passers buy’ and linked with that we know that the vast majority of house buyers live locally and are very likely to be registered with McCarthy Holden.
