2009 and McCarthy Holden.
When planning McCarthy Holden's strategic response to the market in 2009, the choice boiled down to two basic approaches, either be overcome with market conditions and invest as little as possible with a defensive mind set, or go on the offensive, investing in the development of marketing client property with innovation and creativity.
With a positive attitude, good customer service and investment in marketing we believe that we can achieve the best possible result from whatever the 2009 market brings. The following is an insight into some areas of our business which have undergone a review and renewed investment:
FEBRUARY/MARCH 2009 - NEW PROPERTY MAGAZINE -
The success and capability of our In the Country and Town cannot be understated. We have countless examples of properties which have sold or let as a direct result of this magazine (June 08 edition sold at £1.75. property for 97% of the guide). A brilliant magazine dedicated to creating the inspiration to move.
DVD and WEB BASED FILM TOURS: -
A 2009 marketing service unique to McCarthy Holden for larger individual property. The success of this innovative marketing is now established in the sale and letting of significant property by McCarthy Holden.
JANUARY 2009 - NEW SALE AND LET BY BOARDS -
The redesign and manufacture of new agency boards is a significant investment of thousands of pounds. The eye catching and professional design will help our clients properties get even more noticed in 2009!
2009 - LONDON CONNECTION -
The established Mayfair Office/McCarthy Holden set up is ideal for showcasing property in London, bringing added web based benefits such as links with the Telegraph newspaper's property web pages. Contact your nearest branch for details and make sure your property is given a window into the London market.
2009 - ENHANCED BOARD OF MANAGEMENT -
McCarthy Holden (Property Management) Ltd is a subsidiary of the parent company and for 2009 the parent company, headed by John Holden, decided to appoint Nicola Bremner and Michael Clarke to the board of this sector of the business. These appointments will bring enhanced experience to the board and, together with the introduction of a new operating structure, will mean that McCarthy Holden is well placed to cope with this fast expanding sector of our business.
John Holden - Chairman and Managing Director |
